{"id":10581,"date":"2022-03-18T14:45:34","date_gmt":"2022-03-18T14:45:34","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=10581"},"modified":"2024-05-31T22:24:56","modified_gmt":"2024-05-31T22:24:56","slug":"micro-vs-macro-conversion-cuales-son-las-diferencias","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/micro-vs-macro-conversion-cuales-son-las-diferencias\/","title":{"rendered":"Micro vs Macro conversi\u00f3n: \u00bfcu\u00e1les son las diferencias?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10581\" class=\"elementor elementor-10581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17aba6d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17aba6d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf00073\" data-id=\"4cf00073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07b3912 elementor-widget elementor-widget-image\" data-id=\"07b3912\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN.jpg\" class=\"attachment-large size-large wp-image-11238\" alt=\"\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN.jpg 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/09\/conversion_EN-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acf454 elementor-widget elementor-widget-text-editor\" data-id=\"5acf454\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u00bfCu\u00e1l es la diferencia entre una macro y una micro conversi\u00f3n? En CleverClick 360 te lo explicamos con todo detalle.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffea949 elementor-widget elementor-widget-text-editor\" data-id=\"3ffea949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"3ada578467\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_dhhet\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_dhhet\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n<p>Imagine you\u2019re walking down the street and suddenly someone asks you \u201cQuick! Tell me about your conversions\u201d. Probably that won't happen at all. But when it comes to digital marketing, conversions are something you just need to keep in mind. Why? Because they are indicators that can help you to design a strategy and understand its weak points. How\u00a1 Well, let's talk about it. Keep reading. <strong>CleverClick 360 <\/strong>explains it all.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>What is a conversion?<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Let's face it. Everytime an user visit your website, you expect them to take <strong><a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" target=\"_blank\" rel=\"noreferrer noopener\">specific actions<\/a>.<\/strong> Those actions is what we call a conversion.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>These actions may be anything: a subscription, a download, a sale, etc. In any case, the difference between them lies in the objective they pursue within your strategy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12987 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4.jpg\" alt=\"macro conversi\u00f3n\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10584,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2>Micro vs Macro Conversion<\/h2>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":3} -->\n<h3>Macro Conversion<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Let's describe <strong>macro conversions<\/strong> as <strong>the main goals of your website<\/strong>. Say, you run an e-commerce business. Make a sale is a macro conversion.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Micro Conversion<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>On the other hand, <strong>micro conversions<\/strong> are <strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/como-aumentar-tu-captacion-de-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">actions the user takes before a macro conversion<\/a><\/strong>. They can also be secondary actions, but related to the macro conversion.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Why are they important?<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Conversions can be a way to identify if your goal is not quite clear. Think of it like this: the more actions you require, the broader (and more diffuse) is what you expect from the user. It is advisable to focus on one or two objectives actually relevant to your product. Thus, the conversion can reflect the actions you want to inspire in the user.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12986 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_.jpg\" alt=\"macro conversi\u00f3n\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_.jpg 1080w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-300x300.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-1024x1024.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-150x150.jpg 150w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-768x768.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10586,\"sizeSlug\":\"large\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-large\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>Choosing macro conversions will depend on your business. A social network will look for the user to open a new account; an online store, make sales; subscriptions are the most common for content sites, etc.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Defining micro conversions is easier, and they tend to be more or less similar: browse a catalog; search for a product; click on a result, watch a video, create a wishlist.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Since macro conversions are focused on the main objectives of your site, we can use them to calculate the conversion rate (or the number of users that finished the process, divided by the number of visitors).<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Measuring these indicators is essential to understand and optimize your website, as well as to design a marketing strategy that allows you to grow. So there you go, the secret is to define your objectives and stick to it. Are you looking for a strategy that allows you to attract users? <strong><a href=\"https:\/\/cleverclick360.com\/en\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">You just need a click!<\/a><\/strong> <strong><a href=\"https:\/\/cleverclick360.com\/en\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">CleverClick360<\/a><\/strong> we cleverly convert clicks into customers.<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":10582,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaab1d elementor-widget elementor-widget-text-editor\" data-id=\"eaaab1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas:<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><strong><a href=\"https:\/\/cleverclick360.com\/en\/cual-es-el-mejor-horario-para-publicar-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">\u00bfCu\u00e1l es el mejor horario para publicar en redes sociales<\/a><\/strong><\/li>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/cleverclick360.com\/en\/que-es-el-seo-local\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00bfQu\u00e9 es el SEO local?\u00a0<\/strong> <\/a><\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3aac4f elementor-widget elementor-widget-text-editor\" data-id=\"d3aac4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"http:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00bfCu\u00e1l es la diferencia entre una macro y una micro conversi\u00f3n? En CleverClick 360 te lo explicamos con todo detalle. Imagina que est\u00e1s en un caf\u00e9 y de pronto alguien llega y te dice\u2026 \u201c\u00a1R\u00e1pido, cu\u00e9ntame de tus macro conversiones!\u201d\u2026Okey. Es probable que eso no pase. Pero si hablamos de marketing digital, las conversiones (micro [&hellip;]<\/p>","protected":false},"author":2,"featured_media":11238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,72,32],"tags":[28,95,66,29,30,96,33,97,98],"class_list":["post-10581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-inbound-marketing","category-marketing-digital","tag-cleverclick360","tag-conversiones","tag-e-commerce","tag-hotleads","tag-leads","tag-macro-conversion","tag-marketing-digital","tag-micro-conversion","tag-tienda-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro vs Macro conversi\u00f3n: \u00bfcu\u00e1les son las diferencias?<\/title>\n<meta name=\"description\" content=\"\u00bfMacro conversi\u00f3n y micro conversi\u00f3n? 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