{"id":10581,"date":"2022-03-18T14:45:34","date_gmt":"2022-03-18T14:45:34","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=10581"},"modified":"2024-05-31T22:24:56","modified_gmt":"2024-05-31T22:24:56","slug":"micro-vs-macro-conversion-cuales-son-las-diferencias","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/micro-vs-macro-conversion-cuales-son-las-diferencias\/","title":{"rendered":"Micro vs Macro conversi\u00f3n: \u00bfcu\u00e1les son las diferencias?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10581\" class=\"elementor elementor-10581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17aba6d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17aba6d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf00073\" data-id=\"4cf00073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07b3912 elementor-widget elementor-widget-image\" data-id=\"07b3912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion-1024x576.jpg\" class=\"attachment-large size-large wp-image-11238\" alt=\"\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/03\/conversion.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acf454 elementor-widget elementor-widget-text-editor\" data-id=\"5acf454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfCu\u00e1l es la diferencia entre una macro y una micro conversi\u00f3n? En CleverClick 360 te lo explicamos con todo detalle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffea949 elementor-widget elementor-widget-text-editor\" data-id=\"3ffea949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"data[form_stamp]\" value=\"1793241499.5f16f2e5ba664cbfbc46cff3959fff6636b80d3d43db7c6e6b7a2ac0f5a711ea\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"0aa47ba74d\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=163 style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Suscr\u00edbete a nuestro blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph \"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_NDU4YzM1ZDlmMDhhX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"Correo electr\u00f3nico *\" aria-label=\"Correo electr\u00f3nico *\" data-parsley-errors-container=\".mailpoet_error_2ls0t\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_2ls0t\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Suscr\u00edbete\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size wp-block-paragraph\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Revisa tu bandeja de entrada o tu carpeta de spam.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n<p>Imagina que est\u00e1s en un caf\u00e9 y de pronto alguien llega y te dice\u2026 \u201c\u00a1R\u00e1pido, cu\u00e9ntame de tus macro conversiones!\u201d\u2026Okey. Es probable que eso no pase. Pero si hablamos de marketing digital, las conversiones (micro o macro) son algo que debes tener en mente. Y no son trabalenguas (aunque s\u00ed parecen). En realidad son indicadores o, m\u00e1s bien, m\u00e9tricas que pueden ayudarte a dise\u00f1ar estrategias y, sobre todo, entender la forma c\u00f3mo puedes mejorar. \u00bfC\u00f3mo funciona? Sigue leyendo. <strong>CleverClick 360 <\/strong>te lo explica todo.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es una conversi\u00f3n?<\/h2>\n\n<p class=\"wp-block-paragraph\">No hace falta darle vueltas. Cuando un usuario entra a tu web, esperas que realice <strong><a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" target=\"_blank\" rel=\"noreferrer noopener\">ciertas acciones espec\u00edficas<\/a>.<\/strong> Esas acciones son lo que llamamos conversi\u00f3n.<\/p>\n\n<p class=\"wp-block-paragraph\">Estas acciones pueden ser cualquier cosa: una suscripci\u00f3n, descargar un documento, una venta, etc. La diferencia consiste en el alcance que estas acciones tienen dentro de tu estrategia.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12987 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4.jpg\" alt=\"macro conversi\u00f3n\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n<h2 class=\"wp-block-heading\">Micro vs Macro conversi\u00f3n<\/h2>\n\n<h3 class=\"wp-block-heading\">Macro conversi\u00f3n<\/h3>\n\n<p class=\"wp-block-paragraph\">Podemos entender a las <strong>macro conversiones<\/strong> como <strong>las metas principales de tu p\u00e1gina<\/strong>. Por ejemplo, si se trata de una tienda en l\u00ednea, una venta es una macro conversi\u00f3n.<\/p>\n\n<h3 class=\"wp-block-heading\">Micro conversi\u00f3n<\/h3>\n\n<p class=\"wp-block-paragraph\">Por su lado, las <strong>micro conversiones<\/strong> son las <strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/como-aumentar-tu-captacion-de-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">acciones que realiza el usuario de camino a la macro conversi\u00f3n<\/a><\/strong>. Tambi\u00e9n puede ser acciones secundarias, pero relacionadas con la macro.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00bfY para qu\u00e9 sirven?<\/h2>\n\n<p class=\"wp-block-paragraph\">Las conversiones pueden ser una forma de identificar si tu objetivo no est\u00e1 del todo claro. Pi\u00e9nsalo as\u00ed: mientras m\u00e1s acciones requieras, tambi\u00e9n es m\u00e1s amplio (y difuso) lo que esperas del usuario. Lo recomendable es centrarte en uno o dos objetivos relevantes para tu producto. As\u00ed, la conversi\u00f3n podr\u00e1 reflejar las acciones que deseas inspirar en el usuario.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12986 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_.jpg\" alt=\"macro conversi\u00f3n\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_.jpg 1080w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-300x300.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-1024x1024.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-150x150.jpg 150w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-768x768.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/infografia_-12x12.jpg 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Elegir las macro conversiones depender\u00e1 de tu negocio. Una red social buscar\u00e1 que el usuario abra una cuenta nueva; una tienda en l\u00ednea, concretar ventas; las suscripciones son lo m\u00e1s com\u00fan para los sitios de contenido, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Definir micro conversiones es m\u00e1s sencillo, y suelen ser m\u00e1s o menos similares: navegar en un cat\u00e1logo; buscar un producto; hacer clic en un resultado, ver un video, crear una wishlist.<\/p>\n\n<p class=\"wp-block-paragraph\">Ya que las macro conversiones est\u00e1n enfocadas en los objetivos principales de tu p\u00e1gina, podemos utilizarlas para calcular la tasa de conversi\u00f3n (b\u00e1sicamente, el n\u00famero de usuarios que terminaron el proceso, dividido entre el n\u00famero de visitantes a tu web).<\/p>\n\n<p class=\"wp-block-paragraph\">Y s\u00ed. Medir estos indicadores es b\u00e1sico para entender y optimizar tu sitio web, as\u00ed como para dise\u00f1ar una estrategia de marketing que te permita crecer. As\u00ed que ya sabes, comienza por definir tus objetivos. \u00bfEst\u00e1s en busca de una estrategia que te permita captar usuarios? Entonces, <strong><a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a1haz el click inteligente!<\/a><\/strong> <strong><a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">CleverClick360<\/a><\/strong> convierte tu tr\u00e1fico en ventas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaab1d elementor-widget elementor-widget-text-editor\" data-id=\"eaaab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>No te pierdas:<\/strong><\/p>\n<ul>\n<li class=\"elementor-post__title\"><strong><a href=\"https:\/\/cleverclick360.com\/cual-es-el-mejor-horario-para-publicar-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">\u00bfCu\u00e1l es el mejor horario para publicar en redes sociales<\/a><\/strong><\/li>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/cleverclick360.com\/que-es-el-seo-local\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00bfQu\u00e9 es el SEO local?\u00a0<\/strong> <\/a><\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3aac4f elementor-widget elementor-widget-text-editor\" data-id=\"d3aac4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"http:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\u00bfCu\u00e1l es la diferencia entre una macro y una micro conversi\u00f3n? En CleverClick 360 te lo explicamos con todo detalle. Imagina que est\u00e1s en un caf\u00e9 y de pronto alguien llega y te dice\u2026 \u201c\u00a1R\u00e1pido, cu\u00e9ntame de tus macro conversiones!\u201d\u2026Okey. Es probable que eso no pase. Pero si hablamos de marketing digital, las conversiones (micro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[65,72,32],"tags":[28,95,66,29,30,96,33,97,98],"class_list":["post-10581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-inbound-marketing","category-marketing-digital","tag-cleverclick360","tag-conversiones","tag-e-commerce","tag-hotleads","tag-leads","tag-macro-conversion","tag-marketing-digital","tag-micro-conversion","tag-tienda-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro vs Macro conversi\u00f3n: \u00bfcu\u00e1les son las diferencias?<\/title>\n<meta name=\"description\" content=\"\u00bfMacro conversi\u00f3n y micro conversi\u00f3n? 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