{"id":10614,"date":"2022-04-11T13:54:49","date_gmt":"2022-04-11T13:54:49","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=10614"},"modified":"2023-05-31T21:07:20","modified_gmt":"2023-05-31T21:07:20","slug":"las-diferencias-entre-gen-z-y-millenials","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/las-diferencias-entre-gen-z-y-millenials\/","title":{"rendered":"What are the differences between Gen Z and Millennials?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10614\" class=\"elementor elementor-10614\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-805b8d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"805b8d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c6e052\" data-id=\"12c6e052\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3f6ae elementor-widget elementor-widget-image\" data-id=\"0e3f6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cleverclick360.comwp-content\/uploads\/2022\/04\/generaciones.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09ca7e elementor-widget elementor-widget-image\" data-id=\"e09ca7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones-1024x576.jpg\" class=\"attachment-large size-large wp-image-11939\" alt=\"\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/07\/generaciones.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f321704 elementor-widget elementor-widget-text-editor\" data-id=\"3f321704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Existen cientos y miles de art\u00edculos que hablan sobre las diferentes generaciones. Sobre la Generaci\u00f3n Perdida, los Boomers, la X y, sobre todo, los millennials. Pero mientras algunos se dedicaron a diseccionar con lupa el comportamiento de la (aka) Gen Y, el tiempo fue transformando las generaciones. Por ejemplo, <strong><a href=\"https:\/\/factorcapitalhumano.com\/opinion\/los-millennials-seran-los-lideres-de-la-nueva-normalidad-del-mundo-del-trabajo\/2021\/04\/\" target=\"_blank\" rel=\"noreferrer noopener\">hoy los millennial representan el 75 % de la fuerza de trabajo.<\/a> <\/strong>Adem\u00e1s, la generaci\u00f3n Z (las personas que nacieron hasta el 2000) ya han alcanzado la vida adulta. Entender estos cambios es un reto esencial para toda marca\u2026 Pero en un escenario as\u00ed, \u00bfqu\u00e9 tan v\u00e1lido sigue siendo lo dicho sobre esas generaciones? Ser\u00e1 que los adultos millennials realmente est\u00e1n (o estuvieron) centrados en s\u00ed mismos y obsesionados con los gadgets\u2026 \u00bfo no? \u00bfHay diferencias entre Gen Z y millennials? <strong><a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">CleverClick 360 te lo explica<\/a><\/strong>.<\/p>\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; 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color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Suscr\u00edbete a nuestro blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph \"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_NDU4YzM1ZDlmMDhhX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"Correo electr\u00f3nico *\" aria-label=\"Correo electr\u00f3nico *\" data-parsley-errors-container=\".mailpoet_error_1xqth\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1xqth\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Suscr\u00edbete\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Revisa tu bandeja de entrada o tu carpeta de spam.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-10619 aligncenter\" src=\"https:\/\/blog.cleverclick360.com\/wp-content\/uploads\/2022\/04\/ilustrativa-1.jpg\" alt=\"\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Diferencias entre Gen Z y Millennials<\/h2>\n\n<p class=\"wp-block-paragraph\">Los millennials (o generaci\u00f3n Y) son las personas nacidas despu\u00e9s de 1981. En t\u00e9rminos generales, se trata de la primera generaci\u00f3n en interactuar cotidianamente con la tecnolog\u00eda digital, aunque crecieron en una era sin smartphones ni redes sociales.<\/p>\n\n<p class=\"wp-block-paragraph\">La Generaci\u00f3n Z (aka centennials) naci\u00f3 con un celular en sus manos. Y es que a diferencia de la Gen Y, la tecnolog\u00eda digital ha estado presente en su vida desde el inicio. Aunque no hay un consenso claro acerca de la fecha de nacimiento, se toma a 1995 como punto de partida. As\u00ed que, s\u00ed. Los Gen Z m\u00e1s grandes rondan los 24. De hecho, <strong><a href=\"https:\/\/www.forbes.com\/sites\/gregpetro\/2018\/10\/14\/gen-z-new-gender-norms-fake-news-frugality-and-the-rise-of-retails-next-power-generation\/?sh=81287967382a\" target=\"_blank\" rel=\"noreferrer noopener\">de acuerdo con Bloomberg<\/a><\/strong>, <strong>representan un tercio de la poblaci\u00f3n global<\/strong>. Este es un dato importante, porque su ingreso est\u00e1 aumentando y ya podr\u00edamos decir que es una audiencia que compite con la audiencia millennial.<\/p>\n\n<h3 class=\"wp-block-heading\">Del YOLO a cambiar el mundo<\/h3>\n\n<p class=\"wp-block-paragraph\">Los eventos globales han moldeado la manera de pensar de las distintas generaciones, creando diferencias bastante marcadas.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/www.millennialmarketing.com\/wp-content\/uploads\/2016\/12\/FutureCast_The-Pivotal-Generation-7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">De acuerdo con un estudio de FutureCast<\/a><\/strong>, el 77 % de los millennials prefieren vivir una experiencia memorable antes que comprar un producto. Del otro lado, el 60 % del Gen Z est\u00e1 mucho m\u00e1s inclinada a un producto f\u00edsico que a una experiencia pasajera.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12961 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-3.jpg\" alt=\"diferencias Gen Z y Millennials\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-3.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-3-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-3-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Y no se queda ah\u00ed. <strong><a href=\"https:\/\/www.forbes.com\/sites\/deeppatel\/2017\/09\/21\/8-ways-generation-z-will-differ-from-millennials-in-the-workplace\/?sh=69c7de8376e5\" target=\"_blank\" rel=\"noreferrer noopener\">60 % de los centennials y el 39 %\u00a0 de los millenials desean mejorar el mundo<\/a><\/strong>. Aunque no solo lo desean. Saben que pueden hacerlo, pues son consumidores informados y confiados en s\u00ed mismos. Como tal, esperan ser tomados en serio por las marcas, sus colegas, sus suscriptores.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfY la tecnolog\u00eda?<\/h3>\n\n<p class=\"wp-block-paragraph\">Hay que decirlo. Ambas generaciones dependen de los dispositivos m\u00f3viles. \u00bfQuieres pruebas? <strong><a href=\"https:\/\/www.businessinsider.com\/strangest-millennial-tech-trends-2016-7?r=UK#gen-y-ers-like-getting-intimate-with-their-cellphones--83-of-the-demographic-admitted-to-sleeping-with-their-devices-near-or-next-to-them-in-bed-4\" target=\"_blank\" rel=\"noreferrer noopener\">El 80 % de los millennials duermen con sus smartphones y 32 % lo llevan hasta al ba\u00f1o<\/a><\/strong>. Pero los centennials no se quedan atr\u00e1s. Seg\u00fan Commscope, 7 de 10 revisan su celular cada dos minutos. Y es m\u00e1s, aquello que en alg\u00fan momento diferenci\u00f3 a las generaciones anteriores, ya no es un tema. El 82 % de los centennials aseguran conocer c\u00f3mo funcionan las nuevas tecnolog\u00edas.<\/p>\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1, uno de los detalles m\u00e1s interesantes es que mientras la generaci\u00f3n Y prefiere ver contenido, la generaci\u00f3n Z lo crea. Y s\u00ed. Tiktok tiene que ver en esto, igual que el uso de herramientas intuitivas para resolver tareas creativas.<\/p>\n\n<p class=\"wp-block-paragraph\">De todas maneras, Facebook, Gmail y Amazon siguen siendo las preferidas de los millennials.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12956 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-1.jpg\" alt=\"diferencias Generaci\u00f3n Z y Millennials\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ilustrativa-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n<h3 class=\"wp-block-heading\">La confianza es la clave<\/h3>\n\n<p class=\"wp-block-paragraph\">Como ves, son varias las diferencias entre Gen Z y millennials. Sin embargo, hay similitudes grandes.<\/p>\n\n<p class=\"wp-block-paragraph\">Gracias a <strong><a href=\"https:\/\/contently.com\/2015\/04\/02\/infographic-what-gen-z-wants-from-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deep Focus<\/a><\/strong>, sabemos que los millennials tienen m\u00e1s inter\u00e9s por el contenido que permite un acercamiento emocional, mientras las celebridades suelen ser m\u00e1s atractivas para los centennials.<\/p>\n\n<p class=\"wp-block-paragraph\">Lo cierto es que las generaciones son distintas y tienen sus propios intereses. <strong><a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/buyer-persona-que-es-y-como-crearlo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conocerlas y entenderlas es el secreto para el \u00e9xito de toda marca<\/a><\/strong>. Aunque eso s\u00ed, hay que tener en mente que las tendencias y los comportamientos pueden ser muy distintos entre pa\u00edses e incluso entre zonas de una misma ciudad. Por eso es importante conocer y dar seguimiento a tus usuarios.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfNecesitas ayuda para tu marca? \u00bfEst\u00e1s en busca de una estrategia que te permita crear una comunidad? Entonces, <strong><a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a1haz el click inteligente!<\/a><\/strong> <strong>CleverClick360<\/strong> convierte tu tr\u00e1fico en ventas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12634 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-300x50.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-1024x169.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-768x127.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Existen cientos y miles de art\u00edculos que hablan sobre las diferentes generaciones. Sobre la Generaci\u00f3n Perdida, los Boomers, la X y, sobre todo, los millennials. Pero mientras algunos se dedicaron a diseccionar con lupa el comportamiento de la (aka) Gen Y, el tiempo fue transformando las generaciones. Por ejemplo, hoy los millennial representan el 75 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[50,32],"tags":[35,28,103,33,104],"class_list":["post-10614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-digital","tag-branding","tag-cleverclick360","tag-gen-z","tag-marketing-digital","tag-millennial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1les son las diferencias entre Gen Z y Millennials?<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1les son las diferencias entre Gen Z y Millennials? \u00bfC\u00f3mo piensan las generaciones m\u00e1s j\u00f3venes? 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