{"id":11854,"date":"2022-06-24T21:43:57","date_gmt":"2022-06-24T21:43:57","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=11854"},"modified":"2022-07-01T14:19:12","modified_gmt":"2022-07-01T14:19:12","slug":"como-funcionan-los-spark-ads-de-tiktok","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/","title":{"rendered":"Tiktok Spark Ads: How does it work?"},"content":{"rendered":"
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Tiktok vino a darle un giro refrescante a las redes sociales, y por eso nos encanta<\/a>. A diferencia de otras plataformas, Tiktok se basa en explotar la creatividad para utilizar un formato. Y es que lo sabes, lo sabemos, todo el mundo lo sabe, si un video no te atrapa en los primeros segundos\u2026 \u00a1bai! Por eso, muchas marcas se han desplazado hacia los Spak Ads. \u00bfQu\u00e9 es? Una herramienta que Tiktok lanz\u00f3 el a\u00f1o pasado y que sin duda te interesa conocer y aprender a usar.<\/p>

\u00bfQu\u00e9 es Spark Ads?<\/h3>

Seg\u00fan las propias palabras de Tiktok<\/a>, es un formato de visualizaci\u00f3n de anuncios nativos para las marcas que buscan promocionar sus propios videos org\u00e1nicos y amplificar el contenido de los creadores<\/strong>.<\/p>

Y eso, \u00bfqu\u00e9 significa?<\/h3>

Que Spark Ads permite aprovechar las publicaciones org\u00e1nicas propias y de terceros para incorporarlas a tu campa\u00f1a. As\u00ed, puedes promocionar tu propio contenido o el de cualquier creador, siempre que te d\u00e9 permiso de hacerlo.<\/p>

En ese sentido, los Spark Ads funcionan un poco distinto a los anuncios m\u00e1s tradicionales. Para empezar, ya que hablamos de contenido org\u00e1nico, el anuncio estar\u00e1 en tu perfil (o en el del creador de contenido). As\u00ed que sin importar d\u00f3nde se haga click o swipe, el usuario ser\u00e1 dirigido al perfil de Tiktok del anunciante.<\/p>

Adem\u00e1s, al pulsar en el Call-To-Action, podr\u00e1s dirigir al usuario a la landing page que prefieras<\/strong>.<\/p>

\"\"<\/p>

Ventajas de Spark Ads<\/h3>

La idea es que este formato funcione por s\u00ed mismo como parte del contenido de la red. Por eso, no funciona ni se ve como un ad de los que estamos acostumbrados.<\/p>

En pocas palabras, Spark Ads se trata de invertir en contenido que sin dinero ya est\u00e1 generando inter\u00e9s. Eso no quiere decir que debas olvidar los otros formatos de anuncios. M\u00e1s bien, es momento de explotar la creatividad y posibilidades que ofrece la plataforma para expandir tu estrategia.<\/p>

Por ejemplo, puede ser m\u00e1s sencillo que tu marca se relacione con tiktokers, ya que los Spark Ads te permite promocionar contenido de cualquier creador. Adem\u00e1s, a diferencia de los anuncios \u201cnormales\u201d, que en general buscan que te quedes en la app, los Spark Ads te permiten enlazar al sitio que desees. Y s\u00ed, eso te puede ahorrar algunos pasos y evitar que tus usuarios se pierdan en el camino<\/strong><\/a>.<\/p>

\"\"<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Reading time: <\/span> 2<\/span> minutes<\/span><\/span>Tiktok vino a darle un giro refrescante a las redes sociales, y por eso nos encanta. A diferencia de otras plataformas, Tiktok se basa en explotar la creatividad para utilizar un formato. Y es que lo sabes, lo sabemos, todo el mundo lo sabe, si un video no te atrapa en los primeros segundos\u2026 \u00a1bai! […]<\/p>","protected":false},"author":2,"featured_media":11856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[28,33,44,84],"class_list":["post-11854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-cleverclick360","tag-marketing-digital","tag-marketing-en-redes","tag-tiktok"],"yoast_head":"\nCleverClick 360 \u00bfC\u00f3mo funcionan los Spark Ads de Tiktok? -<\/title>\n<meta name=\"description\" content=\"Spark Ads permite aprovechar las publicaciones org\u00e1nicas propias y de terceros para incorporarlas a tu campa\u00f1a. - Marketing Digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CleverClick 360 \u00bfC\u00f3mo funcionan los Spark Ads de Tiktok? -\" \/>\n<meta property=\"og:description\" content=\"Spark Ads permite aprovechar las publicaciones org\u00e1nicas propias y de terceros para incorporarlas a tu campa\u00f1a. - Marketing Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"CleverClick 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleverClick360\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T21:43:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T14:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/06\/spark-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.are\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\"},\"author\":{\"name\":\"d.are\",\"@id\":\"https:\/\/cleverclick360.com\/en\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\"},\"headline\":\"\u00bfC\u00f3mo funcionan los Spark Ads de Tiktok?\",\"datePublished\":\"2022-06-24T21:43:57+00:00\",\"dateModified\":\"2022-07-01T14:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\/\/cleverclick360.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/06\/spark-1.jpg\",\"keywords\":[\"CleverClick360\",\"Marketing Digital\",\"Marketing en redes\",\"TikTok\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\",\"url\":\"https:\/\/cleverclick360.com\/en\/como-funcionan-los-spark-ads-de-tiktok\/\",\"name\":\"CleverClick 360 \u00bfC\u00f3mo funcionan los Spark Ads de Tiktok? 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