{"id":12692,"date":"2023-05-05T21:27:45","date_gmt":"2023-05-05T21:27:45","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=12692"},"modified":"2023-08-21T19:13:20","modified_gmt":"2023-08-21T19:13:20","slug":"marketing-global-como-desarrollar-tu-propia-estrategia","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/marketing-global-como-desarrollar-tu-propia-estrategia\/","title":{"rendered":"Marketing global: todo lo que necesitas saber para desarrollar una estrategia"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12692\" class=\"elementor elementor-12692\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b2865ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b2865ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc1aed4\" data-id=\"fc1aed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670ec14 elementor-widget elementor-widget-image\" data-id=\"670ec14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-12695\" alt=\"marketing global\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f6234 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f6234\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><i>Para tomar ventaja de todas las oportunidades que ofrece un mercado internacional, es esencial entender a las personas que deseas alcanzar con tu producto.<\/i><\/b><\/p><h2><b>\u00bfQu\u00e9 es Marketing Global?<\/b><\/h2><p>El marketing global consiste en el conjunto de estrategias que buscan acceder al conjunto global de tu <a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/buyer-persona-que-es-y-como-crearlo\/#suscribir\" target=\"_blank\" rel=\"noopener\"><strong>p\u00fablico objetivo<\/strong><\/a>.<\/p><p>\u00bfEso qu\u00e9 quiere decir? En palabras sencillas, el objetivo del marketing global es <b>permitir que los productos o servicios de tu marca lleguen a nuevos mercados.<\/b><\/p><p>Por supuesto, como toda estrategia requiere de planificaci\u00f3n y, sobre todo, de <b>adaptarse al contexto<\/b> de otras geograf\u00edas. Es por esta raz\u00f3n que, dependiendo del pa\u00eds, un producto puede presentarse con algunas variaciones, diferente desempe\u00f1o, tama\u00f1o, presentaci\u00f3n o comunicaci\u00f3n.<\/p><h3><b>\u00bfPor qu\u00e9 necesitas una estrategia de Marketing Global?<\/b><\/h3><p>Existen varias razones por las que deber\u00edas considerar una estrategia de Marketing Global.<\/p><p>Primero, porque <a href=\"https:\/\/cleverclick360.com\/en\/5-razones-para-vender-a-traves-de-un-marketplace\/\" target=\"_blank\" rel=\"noopener\"><strong>cualquier marca, peque\u00f1a o grande, puede expandirse gracias a la tecnolog\u00eda digital<\/strong><\/a>. Por otro lado, aunque tus planes inmediatos no impliquen crecer internacionalmente, tienes que pensar en esto: incluso las marcas que no desean expandirse internacionalmente pueden enfrentar la competencia de compa\u00f1\u00edas extranjeras,.<\/p><h2><b>Marketing global vs Marketing internacional<\/b><\/h2><p>Muchas personas suelen confundir los t\u00e9rminos pero no son lo mismo.<\/p><p>Si tu negocio busca posicionarse en un pa\u00eds espec\u00edfico, adem\u00e1s del propio, ya est\u00e1s aplicando una estrategia internacional.<\/p><p>Por otro lado, el marketing global implica posicionarse en diferentes pa\u00edses simult\u00e1neamente con el fin de hacer que tu marca sea reconocida en todo el mundo.<\/p><h2><b>\u00bfC\u00f3mo desarrollar una estrategia de Marketing global?<\/b><\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; 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color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_2189n\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_2189n\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3><strong>Campa\u00f1as en diferentes idiomas<\/strong><\/h3><p>Para que tu mensaje se grabe en el coraz\u00f3n del consumidor, debe de poder entenderse. Con eso queremos decir que debes hablar en la misma lengua que tus clientes. Literalmente. Pero no solo eso, tambi\u00e9n debe poder conectar con los usuarios y resonar con la cultura local.<\/p><p>Pi\u00e9nsalo as\u00ed: <b>las estrategias con mayor \u00e9xito desarrollan comunicaci\u00f3n espec\u00edficas con cada pa\u00eds, haciendo \u00e9nfasis en la cultura local.<\/b><\/p><h3><b>Ad\u00e1ptate a los h\u00e1bitos de consumo y las diferencias culturales<\/b><\/h3><p>Todos los pa\u00edses son distintos, aunque compartan el mismo idioma. Una estrategia exitosa lo sabe y aplica este principio.<\/p><p><b>Adaptar y compartir tu mensaje depende de entender la diversidad cultural de los lugares a donde quieres llegar<\/b>. Adem\u00e1s, ya que tu objetivo es atraer al consumidor, lo mejor es que seas emp\u00e1tico y te adaptes a los gustos y necesidades de tus nuevos clientes potenciales.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-12696 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-1024x1024.jpg\" alt=\"marketing global\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-1024x1024.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-300x300.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-150x150.jpg 150w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-768x768.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1-12x12.jpg 12w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/ig-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h3><b>Alinea tus estrategias locales y globales<\/b><\/h3><p>No importa si tu negocio tendr\u00e1 su propia tienda online o si vender\u00e1s a trav\u00e9s de un marketplace. <strong><a href=\"https:\/\/cleverclick360.com\/en\/que-es-la-consistencia-de-marca\/\" target=\"_blank\" rel=\"noopener\">Ofrecer una experiencia unificada es esencial<\/a> <\/strong>para cualquier estrategia de marketing, local o global.<\/p><p>Dise\u00f1ar una estrategia alineada entre los diferentes pa\u00edses donde tienes presencia te permitir\u00e1 mantener un mensaje coherente. Y, en ese sentido, para el p\u00fablico ser\u00e1 m\u00e1s f\u00e1cil identificarte. Al mismo tiempo, la coherencia es indispensable para identificar c\u00f3mo puedes mejorar y personalizar tu estrategia en cada pa\u00eds.<\/p><p>Finalmente, lo esencial para tener un buen desempe\u00f1o en el <a href=\"https:\/\/cleverclick360.com\/en\/las-nuevas-actualizaciones-de-google\/\" target=\"_blank\" rel=\"noopener\"><strong>Google<\/strong><\/a> de otros pa\u00edses es invertir tiempo en comprender las necesidades de tu nuevo mercado y crear contenido que ofrezca respuestas reales.<\/p><h3><b>Conoce las normas internacionales<\/b><\/h3><p>Para comercializar un producto es importante conocer la legislaci\u00f3n de cada pa\u00eds donde tendr\u00e1 presencia tu marca. Tambi\u00e9n, deber\u00e1s considerar los impuestos, aranceles, licencias y certificaciones necesarias para operar.<\/p><p>Lo ideal es que consultes documentaci\u00f3n espec\u00edfica. Sin embargo, tambi\u00e9n puedes consultar fuentes como la Organizaci\u00f3n Mundial del Comercio (OMC) y la C\u00e1mara de Comercio Internacional.<\/p><h3><b>Realiza cambios de acuerdo a tus resultados<\/b><\/h3><p>Como siempre, el feedback es un elemento fundamental para desarrollar una estrategia exitosa. Analizar el desempe\u00f1o de tus campa\u00f1as ser\u00e1 la llave para aplicar cambios e incrementar la relevancia de tus anuncios o personalizar la informaci\u00f3n.<\/p><h4><span style=\"color: #ff6600;\"><strong>Quiz\u00e1 te interesa:<\/strong><\/span><\/h4><h4><a href=\"https:\/\/blog.cleverclick360.com\/inbound-marketing\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\"><strong>\u00bfQu\u00e9 es el embudo de conversi\u00f3n?<\/strong><\/span><\/span><\/a><\/h4><h4><a href=\"https:\/\/cleverclick360.com\/en\/por-que-tu-negocio-deberia-tener-una-app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\"><strong>Por qu\u00e9 tu negocio deber\u00eda tener un app<\/strong><\/span><\/span><\/a><\/h4><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12591 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner.jpg 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner-300x50.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner-1024x169.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner-768x127.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/03\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Para tomar ventaja de todas las oportunidades que ofrece un mercado internacional, es esencial entender a las personas que deseas alcanzar con tu producto. \u00bfQu\u00e9 es Marketing Global? El marketing global consiste en el conjunto de estrategias que buscan acceder al conjunto global de tu p\u00fablico objetivo. \u00bfEso qu\u00e9 quiere decir? En palabras sencillas, el [&hellip;]<\/p>","protected":false},"author":2,"featured_media":12695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[35,28,66,29,30,33,81],"class_list":["post-12692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-branding","tag-cleverclick360","tag-e-commerce","tag-hotleads","tag-leads","tag-marketing-digital","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing global: c\u00f3mo desarrollar tu propia estrategia<\/title>\n<meta name=\"description\" content=\"El objetivo del marketing global es permitir 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