{"id":13287,"date":"2023-07-17T21:01:17","date_gmt":"2023-07-17T21:01:17","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13287"},"modified":"2023-08-25T23:25:36","modified_gmt":"2023-08-25T23:25:36","slug":"netflix-planea-lanzar-anuncios-en-formato-de-serie","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/netflix-planea-lanzar-anuncios-en-formato-de-serie\/","title":{"rendered":"Netflix planea lanzar anuncios en formato de serie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13287\" class=\"elementor elementor-13287\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c254a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c254a90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2785c62a\" data-id=\"2785c62a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a216750 elementor-widget elementor-widget-image\" data-id=\"a216750\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2-1024x576.png\" class=\"attachment-large size-large wp-image-13291\" alt=\"Netflix anuncios formato serie\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2-1024x576.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2-300x169.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2-768x432.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2-18x10.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/blog-2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7671e555 elementor-widget elementor-widget-text-editor\" data-id=\"7671e555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Durante los \u00faltimos a\u00f1os, Netflix ha destacado por su b\u00fasqueda de innovaci\u00f3n para ofrecer una mejor experiencia de usuario.\u00a0 A finales del 2022, la compa\u00f1\u00eda de streaming anunci\u00f3 el lanzamiento de su modelo con anuncios. La idea fue\u00a0 reducir p\u00e9rdidas y ofrecer una opci\u00f3n para los usuarios que buscaban un plan m\u00e1s barato. Ahora, ante el \u00e9xito de este modelo, Netflix planea lanzar una nueva manera de compartir publicidad.<\/p>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; 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padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"1eeffdc2ac\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1wdsu\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1wdsu\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h2>Netflix prepara anuncios con formato de serie<\/h2><p>En una conversaci\u00f3n con <a href=\"https:\/\/www.ft.com\/content\/dc79eecf-ed3c-486a-8b89-60c67b6ff10a\" target=\"_blank\" rel=\"noopener\"><b>Financial Times<\/b><\/a>, los ejecutivos de<b> Netflix<\/b> revelaron que est\u00e1n evaluando la posibilidad de lanzar <b>anuncios personalizados con narrativa y en formato de serie<\/b>.<\/p><p><b>El objetivo es ofrecer una experiencia m\u00e1s interesante y menos tediosa. Adem\u00e1s, a trav\u00e9s de dicha estrategia, se busca fidelizar<\/b> <b>a los usuarios y evitar que se desconecten al ver anuncios.<\/b><\/p><h3>\u00bfC\u00f3mo funcionar\u00e1n?<\/h3><p>En buena medida, este plan es posible gracias a la alianza entre Microsoft y Netflix, que le permiti\u00f3 desarrollar tecnolog\u00eda de an\u00e1lisis propia, y de est\u00e1 manera ofrecer contenido personalizado:<\/p><blockquote><p>\u201cNetflix sabr\u00e1 con exactitud los anuncios que ha contemplado el usuario. Ahora ser\u00e1 posible escribir 15 episodios de un anuncio y tener garantizado que el espectador los ver\u00e1 en el orden correcto&#8221;.<\/p><\/blockquote><p>La idea es muy sencilla:<b> los anunciantes podr\u00edan crear campa\u00f1as divididas en 15 episodios que se reproducir\u00e1n a medida que los usuarios avanzan en el contenido que est\u00e1n viendo.\u00a0 <\/b><\/p><p>Por supuesto, los anuncios no ser\u00e1n est\u00e1ticos. <b>Tendr\u00e1n un desarrollo narrativo, que enganche a los espectadores, tal como lo har\u00eda una serie<\/b>.\u00a0 Adem\u00e1s, estar\u00e1n ligados a contenidos espec\u00edficos. De este modo, los usuarios \u00fanicamente ver\u00e1n publicidad relacionada con el contenido que est\u00e1n viendo. Y, al mismo tiempo, los anunciantes tendr\u00e1n la oportunidad de alcanzar a una audiencia altamente comprometida.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e68df7 elementor-widget elementor-widget-text-editor\" data-id=\"8e68df7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/las-marcas-favoritas-de-la-generacion-z\/\" target=\"_blank\" rel=\"noopener\">Estas son las marcas favoritas de la Generaci\u00f3n Z<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e42ed elementor-widget elementor-widget-text-editor\" data-id=\"94e42ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>La repetici\u00f3n es una queja de los usuarios<\/b><\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-13293 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/1-1.png\" alt=\"Netflix anuncios formato serie\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/1-1.png 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/1-1-300x225.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/1-1-16x12.png 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>La integraci\u00f3n de anuncios en los servicios de streaming no ha pasado sin pol\u00e9mica. De hecho, recientemente tanto Disney + como Netflix y HULU han sido criticados duramente por la sobrecarga de anuncios.\u00a0 Seg\u00fan coment\u00f3 David Campanelli, director de inversiones de Horizon Media, para Business Insider:<\/p><p>&#8220;Una de las razones por las que pagamos m\u00e1s en el \u00e1mbito del <i>streaming <\/i>es la inexistencia de desorden. Pero con todos los problemas que hay en el sector del <i>streaming<\/i>, no me sorprende que con el tiempo a\u00f1adan m\u00e1s anuncios. Es lo mismo que pas\u00f3 con la televisi\u00f3n tradicional. Parte de lo que desanima a la gente en la televisi\u00f3n tradicional es la duraci\u00f3n de los anuncios. Llegar\u00e1 un punto en que dejar\u00e1 de funcionar para los espectadores&#8221;.<\/p><p>Crear anuncios en formato serie <b>no es nuevo<\/b>. En 2022, Apple lanz\u00f3 la campa\u00f1a <b>Get a Mac<\/b>, compuesta anuncios c\u00f3micos entrelazados, donde nos cuentan los beneficios de sus ordenadores. Y esete detalle nos hace llegar a una conclusi\u00f3n. Aunque en la publicaci\u00f3n del FT no se comenta espec\u00edficamente los planes a futuro, nos parece claro que Netflix busca un punto medio entre satisfacer a sus suscriptores y diversificar sus ingresos.<\/p><p>Cabe recordar que actualmente Netflix<a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/netflix-advertising-tier-5-million-subscribers-2023-upfront-1235494427\/\"> <b>percibe m\u00e1s ingresos por usuario con su plan de publicidad que con el est\u00e1ndar<\/b><\/a>, aunque el n\u00famero de usuarios permanece relativamente bajo.<\/p><p>Hasta el primer corte del 2023, la compa\u00f1\u00eda de streaming registr\u00f3 un total de 232. 5 millones de suscriptores a nivel global.\u00a0 De acuerdo con Greg Peters, co-CEO de Netflix, <b>m\u00e1s del 25% de las nuevas suscripciones<\/b> escogen el plan con publicidad en los pa\u00edses donde este se encuentra disponible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97ef28 elementor-widget elementor-widget-text-editor\" data-id=\"b97ef28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/en\/asi-funciona-el-algoritmo-de-youtube-en-2023\/\" target=\"_blank\" rel=\"noopener\">As\u00ed funciona el algoritmo de YouTube en 2023<\/a><\/strong><\/span><\/p><p><span style=\"color: #ff6600;\"><strong>Tambi\u00e9n te puede interesar: <a href=\"https:\/\/cleverclick360.com\/en\/guia-seo-2023-para-crear-el-contenido-organico-con-mejor-rendimiento\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda SEO para crear el contenido org\u00e1nico con mejor rendimiento.<\/a><\/strong><\/span><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13292 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1.png\" alt=\"cleverclick 360 marketing\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Durante los \u00faltimos a\u00f1os, Netflix ha destacado por su b\u00fasqueda de innovaci\u00f3n para ofrecer una mejor experiencia de usuario.\u00a0 A finales del 2022, la compa\u00f1\u00eda de streaming anunci\u00f3 el lanzamiento de su modelo con anuncios. La idea fue\u00a0 reducir p\u00e9rdidas y ofrecer una opci\u00f3n para los usuarios que buscaban un plan m\u00e1s barato. Ahora, ante [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,32],"tags":[],"class_list":["post-13287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix planea lanzar anuncios en formato de serie - CleverClick 360<\/title>\n<meta name=\"description\" content=\"En una conversaci\u00f3n con Financial Times, los ejecutivos de Netflix revelaron la posibilidad de lanzar anuncios en formato de serie.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick360.com\/en\/netflix-planea-lanzar-anuncios-en-formato-de-serie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix planea lanzar anuncios en formato de serie - 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