{"id":13390,"date":"2023-08-07T22:10:58","date_gmt":"2023-08-07T22:10:58","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13390"},"modified":"2023-08-25T22:51:39","modified_gmt":"2023-08-25T22:51:39","slug":"que-es-google-analytics-4-y-como-funciona","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/que-es-google-analytics-4-y-como-funciona\/","title":{"rendered":"Qu\u00e9 es Google Analytics 4 y c\u00f3mo funciona"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13390\" class=\"elementor elementor-13390\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c5b806c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c5b806c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3622b6f9\" data-id=\"3622b6f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffba25 elementor-widget elementor-widget-image\" data-id=\"2ffba25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1-1024x576.png\" class=\"attachment-large size-large wp-image-13394\" alt=\"Google Analytics 4\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1-1024x576.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1-300x169.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1-768x432.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1-18x10.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e32f5fd elementor-widget elementor-widget-text-editor\" data-id=\"4e32f5fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es Google Analytics 4?<\/h2><p><a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics 4 (GA4) es la versi\u00f3n m\u00e1s reciente de Google Universal Analytics<\/strong><\/a>. Al igual que su antecesor, la funci\u00f3n de esta herramienta es recopilar los datos de los usuarios que acceden\u00a0 a tu sitio web. De esta manera, puedes conocer el recorrido de tus clientes, el desempe\u00f1o de tu contenido, as\u00ed como dise\u00f1ar estrategias para generar mayor n\u00famero de leads.<\/p><p>Espec\u00edficamente GA4:<\/p><ul><li aria-level=\"1\">Recopila datos de tu web o app. Utiliza datos basados en eventos en lugar de datos basados en sesiones.<\/li><li aria-level=\"1\">Incluye controles de privacidad como medici\u00f3n sin cookies y modelado de comportamiento y conversi\u00f3n.<\/li><li aria-level=\"1\">Ofrece capacidades predictivas sin modelos complejos.<\/li><li aria-level=\"1\">\u00a0Integraciones directas a las plataformas de medios ayudan a generar acciones en su sitio web o aplicaci\u00f3n<\/li><\/ul><h2>\u00bfC\u00f3mo funciona Google Analytics 4?<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"49c15ad6b7\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_15s9g\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_15s9g\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <p>Google Analytics 4 funciona a partir de <b>eventos<\/b>. Es decir, <b>acciones o interacciones que los usuarios realizan en tu web o app<\/b>.<\/p><p>Estos eventos se dividen en diferentes categor\u00edas, incluyendo eventos personalizados:<\/p><ul><li aria-level=\"1\"><b>Eventos autom\u00e1ticos:<\/b> se activan cuando ocurren interacciones b\u00e1sicas como visitas a la p\u00e1gina, clics internos o externos, etc.<\/li><\/ul><ul><li aria-level=\"1\"><b>Medici\u00f3n mejorada:<\/b> esta es una funci\u00f3n que debes activar. Te permitir\u00e1 medir eventos autom\u00e1ticos, adem\u00e1s de interacciones como descargas, visitas en videos o b\u00fasquedas dentro del sitio.<\/li><\/ul><ul><li aria-level=\"1\"><b>Eventos recomendados:<\/b> mide funciones adicionales para generar un informe m\u00e1s detallado. Incluye inicios de sesi\u00f3n, compras finalizadas, contenido compartido o tiempos de visualizaci\u00f3n de videos.<\/li><li aria-level=\"1\"><b>Eventos personalizados: <\/b>es decir, eventos creados por el propietario. Est\u00e1 dise\u00f1ado para medir eventos que no est\u00e1n inclu\u00eddos en los otros modos de medici\u00f3n.<\/li><\/ul><h2>5 ventajas de Google Analytics 4<\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-13395 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/1.png\" alt=\"Google Analytics 4\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/1.png 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/1-300x225.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/1-16x12.png 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3>Informes flexibles<\/h3><p>GA4 permite elaborar informes en tiempo real de cualquier tipo: interacci\u00f3n, compras, visitas, descargas, monetizaci\u00f3n y m\u00e1s.<\/p><p>Adem\u00e1s, gracias a sus funciones predictivas y estad\u00edsticas inteligentes, podr\u00e1s hacer estimaciones sobre el comportamiento de los usuarios, y as\u00ed identificar a tus clientes potenciales.<\/p><p>Asimismo, te ofrece un apartado llamado <a href=\"https:\/\/cleverclick360.com\/en\/embudo-de-conversion-que-es-tofu-mobu-y-bofu\/\" target=\"_blank\" rel=\"noopener\"><strong>\u201clife cycle\u201d con datos sobre cada etapa del funnel<\/strong><\/a>:<\/p><ul><li aria-level=\"1\"><b>Adquisici\u00f3n<\/b><\/li><li aria-level=\"1\"><b>Interacci\u00f3n<\/b><\/li><li aria-level=\"1\"><b>Monetizaci\u00f3n<\/b><\/li><li aria-level=\"1\"><b>Retenci\u00f3n<\/b><\/li><\/ul><h3>Uso intuitivo<\/h3><p>Por si fuera poco, GA4 a\u00f1ade una vista personalizada, la cual te permitir\u00e1 acceder inmediatamente a los datos que m\u00e1s te interesan.<\/p><p>Tambi\u00e9n, cuenta con una barra de b\u00fasqueda que admite preguntas sencillas, donde podr\u00e1s acceder a informes y estad\u00edsticas de forma r\u00e1pida.<\/p><h3>Funciones predictivas<\/h3><p>A diferencia de Universal Analytics, que utilizaba cookies, GA4 utiliza inteligencia artificial para completar los datos que los usuarios no desean compartir.<\/p><p>Al mismo tiempo, las funciones predictivas te ofrecen la oportunidad de hacer estimaciones sobre el comportamiento futuro de los usuarios.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-13396 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/2.png\" alt=\"Google Analytics 4\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/2.png 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/2-300x225.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/2-16x12.png 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3>Respeta la privacidad del usuario<\/h3><p>Gracias al uso de modelos predictivos para conocer y estimar el comportamiento de los usuarios, <b>GA4 no utiliza cookies<\/b>. Esto significa que <strong><a href=\"https:\/\/cleverclick360.com\/en\/alternativas-a-las-cookies-cuales-son-las-opciones\/\" target=\"_blank\" rel=\"noopener\">la herramienta evita ser invasiva para los usuarios<\/a> y, adem\u00e1s, se pone al d\u00eda con las legislaciones en diferentes partes del mundo.<\/strong><\/p><h3>Feedback<\/h3><p>Google Analytics 4 te muestra de forma autom\u00e1tica estad\u00edsticas orientadas a encontrar oportunidades de negocio a partir de tu data.<\/p><p>Adem\u00e1s, para compartirte una visi\u00f3n completa de tus usuarios, permite la integraci\u00f3n con otras herramientas de la familia Google: Ads, Signal y Console.<\/p><h2>Cu\u00e1ndo estar\u00e1 disponible GA4<\/h2><p><b>Google Analytics 4 est\u00e1 disponible desde el 1 de julio de 2023. <\/b>Si eres usuario de la versi\u00f3n anterior de Google Analytics, y quieres seguir utilizando esta herramienta, tendr\u00e1s que configurar tu cuenta.<\/p><h3>Estos son los pasos para configurar tu cuenta:<\/h3><ul><li aria-level=\"1\">Iniciar sesi\u00f3n con tu cuenta de Google (o sea, gmail).<\/li><li aria-level=\"1\">Ve hacia la etiqueta \u201cAdministrador\u201d en la parte superior derecha, y selecciona \u201cAsistente de configuraci\u00f3n GA4\u201d.<\/li><li aria-level=\"1\">Haz click en el bot\u00f3n azul: \u201cGet started\u201d (o \u201cComezar\u201d)<\/li><\/ul><p>A continuaci\u00f3n, el asistente de configuraci\u00f3n comenzar\u00e1 la migraci\u00f3n. Sin embargo, si tu sitio est\u00e1 construido con WordPress o Wix, tendr\u00e1s que agregar la etiqueta de forma manual.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a0e57 elementor-widget elementor-widget-text-editor\" data-id=\"51a0e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/en\/los-3-ingredientes-para-una-estrategia-sin-cookies\/\" target=\"_blank\" rel=\"noopener\">As\u00ed puedes crear una estrategia sin cookies<\/a><\/strong><\/span><\/p><p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/las-tendencias-de-consumo-que-estan-dominando-2023\/\" target=\"_blank\" rel=\"noopener\">Las tendencias de consumo que dominan 2023<\/a><\/strong><\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00bfQu\u00e9 es Google Analytics 4? Google Analytics 4 (GA4) es la versi\u00f3n m\u00e1s reciente de Google Universal Analytics. Al igual que su antecesor, la funci\u00f3n de esta herramienta es recopilar los datos de los usuarios que acceden\u00a0 a tu sitio web. De esta manera, puedes conocer el recorrido de tus clientes, el desempe\u00f1o de tu [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,121,32,34,82],"tags":[67,29,73,30,33,81,83],"class_list":["post-13390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google","category-marketing-digital","category-seo","category-smo","tag-google","tag-hotleads","tag-inbound-marketing","tag-leads","tag-marketing-digital","tag-seo","tag-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es Google Analytics 4 y c\u00f3mo funciona - CleverClick 360<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 es la nueva versi\u00f3n de Google Universal Analytics. Su funci\u00f3n es recopilar los datos de los usuarios que acceden a tu sitio web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleverclick360.com\/en\/que-es-google-analytics-4-y-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es Google Analytics 4 y c\u00f3mo funciona - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 es la nueva versi\u00f3n de Google Universal Analytics. 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