{"id":13516,"date":"2023-08-29T21:28:45","date_gmt":"2023-08-29T21:28:45","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13516"},"modified":"2023-08-29T21:35:20","modified_gmt":"2023-08-29T21:35:20","slug":"profeco-publico-una-guia-de-marketing-para-influencers","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/","title":{"rendered":"PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13516\" class=\"elementor elementor-13516\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-157e8900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"157e8900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2af9e9a3\" data-id=\"2af9e9a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9fe742 elementor-widget elementor-widget-image\" data-id=\"b9fe742\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3-1024x576.jpg\" class=\"attachment-large size-large wp-image-13518\" alt=\"profeco gu\u00eda marketing influencers\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c1237 elementor-widget elementor-widget-text-editor\" data-id=\"e2c1237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><b><i>Profeco acaba de publicar una gu\u00eda de Marketing para influencers. Su objetivo es orientar a los creadores de contenido\u00a0 y evitar que los usuarios caigan en pr\u00e1cticas enga\u00f1osas.\u00a0<\/i><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b9a7e elementor-widget elementor-widget-text-editor\" data-id=\"17b9a7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Seg\u00fan datos recientes, en M\u00e9xico existen alrededor de 1.9 millones de <a href=\"https:\/\/cleverclick360.com\/en\/4-consejos-si-vas-empezando-como-creador-de-contenido\/\" target=\"_blank\" rel=\"noopener\">creadores de contenido<\/a>, lo que representa un mercado de 240 millones de d\u00f3lares. De hecho, e<b>n M\u00e9xico, durante 2017, las marcas invirtieron 37.3 mdd en marketing de influencers y aument\u00f3\u00a0 hasta los 240 mdd en 2023. Se espera que llegue a los 364 mdd en 2027.<\/b><\/p><p>Sin embargo, m\u00e1s all\u00e1 de ser un mercado en expansi\u00f3n, lo verdaderamente importante de este fen\u00f3meno es la capacidad de influencia que los creadores digitales tiene sobre las decisiones de compra.. Solo para ponerlo en n\u00fameros, durante 2022, 16 % de los mexicanos adquirieron un producto por recomendaci\u00f3n.<\/p><p>Y es justo por esta capacidad de influir, que la <strong>Profeco<\/strong> (Procuradur\u00eda Federal del Consumidor) decidi\u00f3 una gu\u00eda para ayudar a los creadores de contenido y orientar a los usuarios. CleverClick 360 te cuenta todos los detalles.<\/p>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"13351659d4\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_90wbh\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_90wbh\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h2>\u00bfDe qu\u00e9 trata la gu\u00eda Profeco de marketing para influencers?<\/h2><p>Al igual que en muchos pa\u00edses, en M\u00e9xico existen regulaciones para los anuncios en medios de comunicaci\u00f3n, y eso incluye redes sociales. Sobre todo, cuando se trata de comunicar a los usuarios la colaboraci\u00f3n entre marcas e influencers para crear contenido.<\/p><p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">\ud83d\udccc \u00a1<a href=\"https:\/\/twitter.com\/hashtag\/Aviso?src=hash&amp;ref_src=twsrc%5Etfw\">#Aviso<\/a>! || Puedes consultar la edici\u00f3n del <a href=\"https:\/\/twitter.com\/hashtag\/DOF?src=hash&amp;ref_src=twsrc%5Etfw\">#DOF<\/a> de hoy <a href=\"https:\/\/twitter.com\/hashtag\/21DeAgosto2023?src=hash&amp;ref_src=twsrc%5Etfw\">#21DeAgosto2023<\/a> en:<br>\ud83d\udc49 <a href=\"https:\/\/t.co\/qPxpd5Dl3b\">https:\/\/t.co\/qPxpd5Dl3b<\/a><\/p>&mdash; Diario Oficial DOF (@DOF_SEGOB) <a href=\"https:\/\/twitter.com\/DOF_SEGOB\/status\/1693612382218543493?ref_src=twsrc%5Etfw\">August 21, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>En resumen, <b>de acuerdo con el art\u00edculo 32 de la Ley del consumidor, la publicidad debe ser clara, veraz, comprobable y no trata de inducir al error o confundir al consumidor.\u00a0 <\/b>Dicho todo esto, la <b>Gu\u00eda de publicidad para Influencers<\/b> busca orientar a los usuarios y creadores de contenido para <b>crear una cultura digital y evitar pr\u00e1cticas enga\u00f1osas<\/b>.<\/p><p>En otras palabras, <b>esta gu\u00eda trata de marcar las pautas para comunicar a los usuarios cuando se trata de contenido publicitario.<\/b><\/p><h2>\u00bfCu\u00e1les son las recomendaciones?<\/h2><p>La recomendaci\u00f3n principal para influencers es etiquetar su contenido cuando se trate de recomendaciones o colaboraciones con marcas. La idea es aclarar si existe una relaci\u00f3n comercial entre marcas y creadores de contenido.<\/p><p>Espec\u00edficamente existen tres indicaciones b\u00e1sicas para cada formato de contenido:<\/p><ul><li aria-level=\"1\"><b>Imagen<\/b>: a\u00f1adir un hashtag o etiqueta visible<\/li><li aria-level=\"1\"><b>Video<\/b>: mencionar al inicio o dentro del propio video que se trata de publicidad-<\/li><li aria-level=\"1\"><b>Stream en vivo<\/b>: especificar que se trata de publicidad cuando se hable del producto.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249280d elementor-widget elementor-widget-text-editor\" data-id=\"249280d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/como-usar-hashtags-en-2023\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo usar hashtags en 2023<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ef632 elementor-widget elementor-widget-text-editor\" data-id=\"a8ef632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>\u00bfQu\u00e9 considera la Profeco como publicidad de influencers?<\/b><\/h2><p>La Profeco considera publicidad el contenido d<b>onde un creador de contenido brinda informaci\u00f3n o recomendaciones sobre un bien, producto o servicio a trav\u00e9s sus redes sociales<\/b>.<\/p><h3><b>\u00bfLas menciones cuentan como publicidad?<\/b><\/h3><p><b>La respuesta corta es s\u00ed<\/b>.<\/p><p>Seg\u00fan la Ley Federal del Consumidor, toda la informaci\u00f3n de bienes, productos o servicios difundidos por cualquier medio cuentan como publicidad.<\/p><p>Adem\u00e1s, <b>si eres creador de contenido y compartes tus experiencias, tambi\u00e9n cuenta como publicidad:<\/b><\/p><ul><li aria-level=\"1\">invitaciones a eventos<\/li><li aria-level=\"1\">viajes<\/li><li aria-level=\"1\">regalos o alg\u00fan beneficio que no sea econ\u00f3mico<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fe835 elementor-widget elementor-widget-text-editor\" data-id=\"25fe835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>Tambi\u00e9n lee: <a href=\"https:\/\/cleverclick360.com\/en\/5-claves-para-crear-contenido-de-calidad\/\" target=\"_blank\" rel=\"noopener\">5 consejos para crear contenido de calidad<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12500e elementor-widget elementor-widget-text-editor\" data-id=\"c12500e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Checklist para creadores de contenido<\/b><\/h2><ul><li aria-level=\"1\">Coloca hashtag o etiquetas que comuniquen tu relaci\u00f3n con el anunciante; deben ser claras y visibles.<\/li><li aria-level=\"1\">Evita restar importancia a las etiquetas; eso incluye mezclarlas entre otros hashtags o colocarlas al final de la publicaci\u00f3n.<\/li><li aria-level=\"1\">Utiliza hashtags f\u00e1ciles de entender, por ejemplo: #publicidad, #contenidopagado. Si se trata de un audio o podcast, debes mencionar expl\u00edcitamente que se trata de un anuncio. Evita las abreviaciones.<\/li><li aria-level=\"1\">Aseg\u00farate que el producto que recomiendas cumple con las regulaciones.<\/li><li aria-level=\"1\">El contenido debe ser claro y veraz. \u00a1Comprueba el estado de tus enlaces y Landing Pages!<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3e2b5 elementor-widget elementor-widget-text-editor\" data-id=\"7b3e2b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si te interesa,<a href=\"https:\/\/www.profeco.gob.mx\/influencers\/doc\/Profeco-GuiadePublicidadparaInfluencers.pdf\"> <b>aqu\u00ed puedes descargar la Gu\u00ed de marketing para influencers de la Profeco<\/b><\/a><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Profeco acaba de publicar una gu\u00eda de Marketing para influencers. Su objetivo es orientar a los creadores de contenido\u00a0 y evitar que los usuarios caigan en pr\u00e1cticas enga\u00f1osas.\u00a0 Seg\u00fan datos recientes, en M\u00e9xico existen alrededor de 1.9 millones de creadores de contenido, lo que representa un mercado de 240 millones de d\u00f3lares. De hecho, en [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,65,32,91,82],"tags":[35,71,73,129,74,33,44,83,84,85,68],"class_list":["post-13516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-contenido","category-e-commerce","category-marketing-digital","category-redes-sociales","category-smo","tag-branding","tag-creacion-de-contenido","tag-inbound-marketing","tag-influencers","tag-marketing-de-contenidos","tag-marketing-digital","tag-marketing-en-redes","tag-smo","tag-tiktok","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -<\/title>\n<meta name=\"description\" content=\"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -\" \/>\n<meta property=\"og:description\" content=\"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"CleverClick 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleverClick360\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T21:28:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-29T21:35:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.are\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\"},\"author\":{\"name\":\"d.are\",\"@id\":\"https:\/\/cleverclick360.com\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\"},\"headline\":\"PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers\",\"datePublished\":\"2023-08-29T21:28:45+00:00\",\"dateModified\":\"2023-08-29T21:35:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\/\/cleverclick360.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg\",\"keywords\":[\"Branding\",\"Creaci\u00f3n de contenido\",\"Inbound Marketing\",\"Influencers\",\"Marketing de contenidos\",\"Marketing Digital\",\"Marketing en redes\",\"SMO\",\"TikTok\",\"Twitter\",\"Youtube\"],\"articleSection\":[\"Creaci\u00f3n de Contenido\",\"E-commerce\",\"Marketing Digital\",\"Redes sociales\",\"SMO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\",\"url\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\",\"name\":\"CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -\",\"isPartOf\":{\"@id\":\"https:\/\/cleverclick360.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg\",\"datePublished\":\"2023-08-29T21:28:45+00:00\",\"dateModified\":\"2023-08-29T21:35:20+00:00\",\"description\":\"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg\",\"width\":1200,\"height\":675,\"caption\":\"profeco gu\u00eda marketing influencers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cleverclick360.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cleverclick360.com\/#website\",\"url\":\"https:\/\/cleverclick360.com\/\",\"name\":\"CleverClick 360\",\"description\":\"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.\",\"publisher\":{\"@id\":\"https:\/\/cleverclick360.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cleverclick360.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cleverclick360.com\/#organization\",\"name\":\"CleverClick360\",\"url\":\"https:\/\/cleverclick360.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cleverclick360.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"width\":512,\"height\":512,\"caption\":\"CleverClick360\"},\"image\":{\"@id\":\"https:\/\/cleverclick360.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CleverClick360\",\"https:\/\/x.com\/Cleverclick360\",\"https:\/\/www.instagram.com\/cleverclick360\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cleverclick360.com\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\",\"name\":\"d.are\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cleverclick360.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"caption\":\"d.are\"},\"url\":\"https:\/\/cleverclick360.com\/en\/author\/daniel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -","description":"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/","og_locale":"en_US","og_type":"article","og_title":"CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -","og_description":"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0","og_url":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/","og_site_name":"CleverClick 360","article_publisher":"https:\/\/www.facebook.com\/CleverClick360","article_published_time":"2023-08-29T21:28:45+00:00","article_modified_time":"2023-08-29T21:35:20+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg","type":"image\/jpeg"}],"author":"d.are","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#article","isPartOf":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/"},"author":{"name":"d.are","@id":"https:\/\/cleverclick360.com\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408"},"headline":"PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers","datePublished":"2023-08-29T21:28:45+00:00","dateModified":"2023-08-29T21:35:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/"},"wordCount":648,"publisher":{"@id":"https:\/\/cleverclick360.com\/#organization"},"image":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg","keywords":["Branding","Creaci\u00f3n de contenido","Inbound Marketing","Influencers","Marketing de contenidos","Marketing Digital","Marketing en redes","SMO","TikTok","Twitter","Youtube"],"articleSection":["Creaci\u00f3n de Contenido","E-commerce","Marketing Digital","Redes sociales","SMO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/","url":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/","name":"CleverClick 360 PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers -","isPartOf":{"@id":"https:\/\/cleverclick360.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage"},"image":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg","datePublished":"2023-08-29T21:28:45+00:00","dateModified":"2023-08-29T21:35:20+00:00","description":"Profeco public\u00f3 una gu\u00eda de Marketing para influencers. El objetivo es orientar a los creadores, y evitar pr\u00e1cticas enga\u00f1osas.\u00a0","breadcrumb":{"@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#primaryimage","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/blog-3.jpg","width":1200,"height":675,"caption":"profeco gu\u00eda marketing influencers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cleverclick360.com\/en\/profeco-publico-una-guia-de-marketing-para-influencers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cleverclick360.com\/"},{"@type":"ListItem","position":2,"name":"PROFECO public\u00f3 una gu\u00eda de Marketing para Influencers"}]},{"@type":"WebSite","@id":"https:\/\/cleverclick360.com\/#website","url":"https:\/\/cleverclick360.com\/","name":"CleverClick 360","description":"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.","publisher":{"@id":"https:\/\/cleverclick360.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cleverclick360.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cleverclick360.com\/#organization","name":"CleverClick360","url":"https:\/\/cleverclick360.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cleverclick360.com\/#\/schema\/logo\/image\/","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","width":512,"height":512,"caption":"CleverClick360"},"image":{"@id":"https:\/\/cleverclick360.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CleverClick360","https:\/\/x.com\/Cleverclick360","https:\/\/www.instagram.com\/cleverclick360\/"]},{"@type":"Person","@id":"https:\/\/cleverclick360.com\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408","name":"d.are","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cleverclick360.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","caption":"d.are"},"url":"https:\/\/cleverclick360.com\/en\/author\/daniel\/"}]}},"_links":{"self":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/13516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/comments?post=13516"}],"version-history":[{"count":4,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/13516\/revisions"}],"predecessor-version":[{"id":13521,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/13516\/revisions\/13521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/media\/13518"}],"wp:attachment":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/media?parent=13516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/categories?post=13516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/tags?post=13516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}