{"id":13524,"date":"2023-09-04T22:42:16","date_gmt":"2023-09-04T22:42:16","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13524"},"modified":"2023-09-06T17:39:37","modified_gmt":"2023-09-06T17:39:37","slug":"5-insights-de-marketing-que-aprendimos-de-taylor-swift","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/5-insights-de-marketing-que-aprendimos-de-taylor-swift\/","title":{"rendered":"5 insights de marketing que aprendimos de Taylor Swift"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13524\" class=\"elementor elementor-13524\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-267bdc6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"267bdc6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-378c6bfa\" data-id=\"378c6bfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2abce20 elementor-widget elementor-widget-image\" data-id=\"2abce20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-13527\" alt=\"marketing taylor swift\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d706eab elementor-widget elementor-widget-text-editor\" data-id=\"d706eab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>El Tour Eras de Taylor Swift fue todo un \u00e9xito en la Ciudad de M\u00e9xico. Y es que no solo dej\u00f3 una huella profunda en el coraz\u00f3n de todas las swifties y un sould-out total. Tambi\u00e9n,\u00a0 nos dej\u00f3 muchas lecciones que cualquier marca podr\u00eda aprender y aplicar.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a676f0a elementor-widget elementor-widget-text-editor\" data-id=\"6a676f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sin embargo, los grandes \u00e9xitos no se logran de un d\u00eda para el otro. Al contrario, necesita de planeaci\u00f3n, estrategia y, sobre todo, much\u00edsima creatividad. Por eso, y porque nos encanta, te compartimos 5 insights de marketing que aprendimos de Taylor Swift y el Tour Eras.<\/p><h2>5 insights de marketing que aprendimos de Taylor Swift<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; 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padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"f18ae07cf0\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_ss65p\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_ss65p\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Mensaje coherente<\/h3><p>Desde el inicio de su carrera, Taylor Swift se ha encargado de construir un universo contenido en sus canciones.<\/p><p>En cada disco, la artista desarrolla una historia particular, que tambi\u00e9n forma parte de una historia todav\u00eda m\u00e1s grande. Cada disco es un cap\u00edtulo nuevo, donde el trabajo de Taylor Swift evoluciona de la mano de todos sus fans. No hay mejor ejemplo de esto que el propio Eras Tour, el cual se basa en cada una de las etapas por las que ha atravesado la cantante y compositora.<\/p><p><iframe title=\"TAYLOR SWIFT | THE ERAS TOUR Concert Film Official Trailer\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KudedLV0tP0?start=5&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p><p>Gracias a este equilibrio entre sinceridad y coherencia en el mensaje, todos los swifties pueden sentirse parte del viaje de Taylor y aumentar su inter\u00e9s en proyectos por venir.<\/p><h3>Marca identificable<\/h3><p>Esta es una lecci\u00f3n elemental de marketing que Taylor Swift sabe aplicar muy bien. Y es que ella, y todos sus elementos son f\u00e1ciles de identificar, incluso, para las personas que no son sus fans. Las botas vaqueras, el labial rojo o una playera blanca con la frase \u201cJunior Jewels\u201d.<\/p><p>Lo cierto es que cada disco tiene una identidad propia, en sinton\u00eda con su propia vida personal.<\/p><p>Adem\u00e1s, a esto tenemos que agregar la disputa por los derechos legales de sus producciones.\u00a0 Este hecho la oblig\u00f3 a regrabar su trabajo, y lanzarlo de nuevo como \u201cTaylor version\u201d. Es decir, una versi\u00f3n nueva, m\u00e1s personal y de autor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeca7d8 elementor-widget elementor-widget-text-editor\" data-id=\"eeca7d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/que-es-la-consistencia-de-marca\/\" target=\"_blank\" rel=\"noopener\">Qu\u00e9 es la consistencia de marca<\/a><\/strong><\/span><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png\" alt=\"CleverClick 360\" width=\"800\" height=\"132\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5459330 elementor-widget elementor-widget-text-editor\" data-id=\"5459330\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Empat\u00eda con la audiencia<\/b><\/h3><p>Taylor Swift siempre ha tenido una relaci\u00f3n muy especial con todos sus seguidores. As\u00ed que cuando se trata de agradecer el apoyo y cari\u00f1o, hay pocos artistas que puedan compararse con ella.\u00a0<\/p><p>\u00a0<\/p><p>Y s\u00ed, por una parte nos referimos a la enorme conexi\u00f3n emocional que sus canciones son capaces de despertar. Sin embargo, tambi\u00e9n nos referimos a lo importante que es relacionarte con las personas que siguen tu trayectoria. .<\/p><p>Ya sea respondiendo comentarios,\u00a0 o compartiendo peque\u00f1os detalles de su vida, Taylor se mantiene en constante comunicaci\u00f3n con sus seguidores. Por ejemplo, durante el lanzamiento de \u201c1989\u201d, Swift organiz\u00f3 sesiones secretas a lo largo de diferentes ciudades. El objetivo era crear un espacio de convivencia \u00edntima, donde compartir el momento con los fans m\u00e1s cercanos.\u00a0<\/p><h3><b>Storytelling<\/b><\/h3><p>Taylor Swift es toda una artista del<a href=\"https:\/\/cleverclick360.com\/en\/el-arte-del-storytelling-en-youtube\/\"> <b>storytelling<\/b><\/a>. A trav\u00e9s de su imagen y su m\u00fasica, ha logrado crear una narrativa que los fans entienden y, sobre todo, con la que empatizan.<\/p><p>Por un lado, nos referimos a cosas tan (aparentemente) sencillas como dejar<a href=\"https:\/\/www.cosmopolitan.com.mx\/entretenimiento-cultura\/easter-eggs-iconicos-de-taylor-swift-en-videos-musicales-fotos-y-canciones\"> <b><i>easter eggs<\/i><\/b><b> en redes sociales, entrevistas o hasta en canciones<\/b><\/a>. Gracias a esta estrategia, Taylor logra involucrar a sus fans y los invita a formar parte de esa gran historia que est\u00e1 contando. Adem\u00e1s, ya que los fans se encargan de crear teor\u00edas o explicar los mensajes ocultos, el nombre de la artista nunca deja de sonar.\u00a0<\/p><p><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mrperfectlyfine13\/video\/7271125568224103688\" data-video-id=\"7271125568224103688\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mrperfectlyfine13\" href=\"https:\/\/www.tiktok.com\/@mrperfectlyfine13?refer=embed\">@mrperfectlyfine13<\/a> <p>UNHINGED COMBO \ud83d\ude02 <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"erastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/erastour?refer=embed\">#erastour<\/a> <a title=\"swifttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swifttok?refer=embed\">#SwiftTok<\/a> <a title=\"swiftie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swiftie?refer=embed\">#swiftie<\/a> <a title=\"tstheerastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tstheerastour?refer=embed\">#tstheerastour<\/a> <\/p> <a target=\"_blank\" title=\"\u266c iftye sped up - r & m <33\" href=\"https:\/\/www.tiktok.com\/music\/iftye-sped-up-7097578960204172038?refer=embed\">\u266c iftye sped up - r & m <33<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p><p>\u00a0Sin embargo, el storytelling no se detiene ah\u00ed. En cada canci\u00f3n, la artista cuenta un poco de ese universo que forma su discograf\u00eda.<\/p><p>Y es que sin importar si est\u00e1 basada en ficci\u00f3n o experiencias personales, la m\u00fasica de Taylor es capaz de enamorar al p\u00fablico gracias a una irresistible mezcla de sinceridad, personalizaci\u00f3n y narrativa. Para muchos, el mejor ejemplo de esto es el \u00e1lbum \u201cFearless\u201d, el cual, seg\u00fan Nielsen, desde 2020 ha logrado vender 10.2 millones de copias alrededor del mundo.\u00a0<\/p><h3><b>Creaci\u00f3n de una comunidad<\/b><\/h3><p>A pesar de ser cantante, la importancia de Taylor Swift va m\u00e1s all\u00e1 de la m\u00fasica. Alrededor del mundo, las swifties han creado diferentes actividades que, gracias al nacer dentro del fandom, sirven como veh\u00edculo para reforzar la pertenencia a una comunidad.\u00a0<\/p><p>El mejor ejemplo son los<a href=\"https:\/\/www.vogue.mx\/articulo\/friendship-bracelets-de-taylor-swift-significado\"> <b>friendship bracelets del Tour Eras.<\/b><\/a> Se tratan de pulseras de cuentas con letras de canciones que los fans regalan e intercambian entre s\u00ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e36b3 elementor-widget elementor-widget-text-editor\" data-id=\"07e36b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>Tambi\u00e9n lee: <\/strong><a href=\"https:\/\/cleverclick360.com\/en\/5-claves-para-crear-contenido-de-calidad\/\" target=\"_blank\" rel=\"noopener\"><strong>5 consejos para crear contenido de calidad<\/strong><\/a><\/span><\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>El Tour Eras de Taylor Swift fue todo un \u00e9xito en la Ciudad de M\u00e9xico. Y es que no solo dej\u00f3 una huella profunda en el coraz\u00f3n de todas las swifties y un sould-out total. Tambi\u00e9n,\u00a0 nos dej\u00f3 muchas lecciones que cualquier marca podr\u00eda aprender y aplicar. Sin embargo, los grandes \u00e9xitos no se logran [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,26,116,72,32,54],"tags":[132,73,31,33,45,110,130,131],"class_list":["post-13524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-creacion-de-contenido","category-inbound-marketing","category-marketing-digital","category-storytelling","tag-brandid","tag-inbound-marketing","tag-marketing","tag-marketing-digital","tag-redes-sociales","tag-social-media","tag-taylor-swift","tag-tour-eras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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