{"id":13584,"date":"2023-09-22T20:11:51","date_gmt":"2023-09-22T20:11:51","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13584"},"modified":"2023-09-22T20:12:12","modified_gmt":"2023-09-22T20:12:12","slug":"guia-como-hacer-una-landing-page-exitosa","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/guia-como-hacer-una-landing-page-exitosa\/","title":{"rendered":"Gu\u00eda: c\u00f3mo hacer una landing page exitosa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13584\" class=\"elementor elementor-13584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eb61b9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eb61b9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-279db3d2\" data-id=\"279db3d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549e430 elementor-widget elementor-widget-image\" data-id=\"549e430\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3-1024x576.jpg\" class=\"attachment-large size-large wp-image-13587\" alt=\"crear landing page exitosa\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/blog-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b42626 elementor-widget elementor-widget-text-editor\" data-id=\"5b42626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Genera leads de calidad con la gu\u00eda CleverClick 360 para crear una landing page exitosa.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f40233d elementor-widget elementor-widget-text-editor\" data-id=\"1f40233d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es una landing page?<\/h2><p><b>Una landing page es un sitio web dise\u00f1ado para convencer a los visitantes de realizar una acci\u00f3n espec\u00edfica<\/b>. Esta puede ser comprar un producto, realizar una suscripci\u00f3n o descargar contenido.<\/p><p>A diferencia de una p\u00e1gina como un blog, <b>una landing page est\u00e1 centrada en una oferta espec\u00edfica<\/b> y evita cualquier enlace y contenido ajeno.<\/p><h2>Aprende a crear una landing page exitosa<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"f18ae07cf0\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_6017p\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_6017p\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>Conoce a tu buyer persona<\/h3><p>El buyer persona es la representaci\u00f3n de tu cliente perfecto. Y s\u00ed, tal cual, se trata de un perfil con nombre, edad, actividad laboral, deseos.<\/p><p>Este perfil este \u00fatil para establecer qui\u00e9n es tu audiencia pero, sobre todo, te ayuda a empatizar, humanizar y entender con mayor profundidad a un p\u00fablico objetivo<\/p><p>Cada negocio tiene sus propias necesidades, no existe un buyer persona definitivo. As\u00ed que a la hora de definir el tuyo, te recomendamos que elabores, al menos 5 perfiles. Obviamente,\u00a0 pueden ser m\u00e1s. Aqu\u00ed lo indicado es construir a partir de tu audiencia y tu negocio.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c5eac elementor-widget elementor-widget-text-editor\" data-id=\"c0c5eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"aligncenter wp-image-13589 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-1024x1024.jpg\" alt=\"buyer persona\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-1024x1024.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-300x300.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-150x150.jpg 150w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-768x768.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-1536x1536.jpg 1536w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-12x12.jpg 12w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona-1320x1320.jpg 1320w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/buyerpersona.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><a href=\"https:\/\/cleverclick360.com\/en\/como-definir-a-tu-buyer-persona\/\" target=\"_blank\" rel=\"noopener\"><strong>Consulta nuestra gu\u00eda: c\u00f3mo definir a tu buyer persona.\u00a0<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee1b56 elementor-widget elementor-widget-text-editor\" data-id=\"8ee1b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Define tus objetivos<\/b><\/h3><p>Hay que entender una cosa: una LP tiene como meta final convertir tus visitas en leads. Sin embargo, la ruta para lograrlo, y las acciones que consideres leads, dependen directamente de tus objetivos de tu campa\u00f1a y tu marca\u00a0<\/p><p>\u00bfPor qu\u00e9? Porque tu landing page debe comunicar con fidelidad lo que tu campa\u00f1a promete. As\u00ed que no\u00a0 importa si buscas\u00a0 descargas, compras o suscripciones, definir metas abre el camino todos los pasos siguientes: desde el dise\u00f1o o la responsividad, hasta el copywriting y la creatividad.\u00a0<\/p><p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13591 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/1-1.jpg\" alt=\"crear landing page exitosa\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/1-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/1-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/1-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><b>Contenido de valor<\/b><\/h3><p>No es ning\u00fan secreto. Para crear una landing page exitosa es b\u00e1sico un dise\u00f1o y un copywriting creativo.\u00a0<\/p><p>Al final, una LP es parte del viaje del comprador y, en ese sentido, funciona igual que cualquier forma de contenido: debe ser lo suficientemente atractivo para que el usuario comparta sus datos, al mismo tiempo que debe a\u00f1adir valor o resolver su b\u00fasqueda.\u00a0<\/p><p>Te compartimos un checklist que te ayudar\u00e1 a optimizar el contenido de tu landing page:\u00a0<\/p><ul><li aria-level=\"1\">Utiliza frases sencillas y cortas. Evita los adornos innecesarios.<\/li><li aria-level=\"1\">Comparte soluciones de valor y destaca los beneficios de tu producto o servicio. El objetivo es que los usuarios conozcan c\u00f3mo puedes mejorar sus vidas y solucionar b\u00fasquedas espec\u00edficas.\u00a0<\/li><li aria-level=\"1\">Utiliza CTA claro y directo. Utiliza botones que inviten a realizar una acci\u00f3n.\u00a0<\/li><li aria-level=\"1\">Invierte en dise\u00f1o y utiliza im\u00e1genes. El contenido visual siempre resulta atractivo y, adem\u00e1s, puede ayudarte a posicionar tu LP.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5525609 elementor-widget elementor-widget-text-editor\" data-id=\"5525609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tambi\u00e9n lee: <a href=\"https:\/\/cleverclick360.com\/en\/5-cosas-que-aprendimos-del-estudio-facebook-ads-2023\/\" target=\"&quot;_blank&quot;\">5 cosas que aprendimos del Estudio Facebook Ads 2023 <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0149ee elementor-widget elementor-widget-text-editor\" data-id=\"e0149ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Formularios visibles y claros<\/b><\/h3><p>A cambio de tu oferta, los usuarios compartir\u00e1n informaci\u00f3n contigo. No obstante, la informaci\u00f3n que est\u00e1n dispuestos a compartir depender\u00e1 de la confianza en ti y, sobre todo, en qu\u00e9 etapa del embudo de conversi\u00f3n se encuentran.\u00a0<\/p><p>Sabemos que uno de los objetivos primordiales de una landing page es obtener la mayor cantidad posible de informaci\u00f3n. Aun as\u00ed, para dar el primer paso en una relaci\u00f3n de confianza con los usuarios, lo recomendable es solamente pedir los datos que realmente necesitas.<\/p><p>Adicionalmente, para obtener el mejor rendimiento, lo recomendable es que el formulario sea visible desde el momento en que se ingresa a la p\u00e1gina; incluso, puedes anclarlo. De esta manera, el usuario no tendr\u00e1 que scrollear infinitamente para obtener lo que desea.\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13590 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/3-1.jpg\" alt=\"crear landing page exitosa\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/3-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/3-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/09\/3-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3><b>CTA poderoso<\/b><\/h3><p>El call-to-action es uno de los elementos m\u00e1s importantes de cualquier landing page.\u00a0<\/p><p>No nos cansaremos de repetirlo:\u00a0 tu p\u00e1gina tiene el objetivo de fidelizar y convertir a los usuarios, y eso no es posible si ellos no realizan la acci\u00f3n a la que est\u00e1s invitando.\u00a0<\/p><p>En t\u00e9rminos de dise\u00f1o, lo ideal es que el CTA destaque frente a los otros elementos de tu LP. Adem\u00e1s, es esencial que seas claro con lo que esperas de los usuarios; s\u00e9 directo y utiliza verbos que describen la acci\u00f3n: \u201cdescarga\u201d, \u201cinscr\u00edbete\u201d, etc.\u00a0<\/p><h3><b>Agradece a tus usuarios<\/b><\/h3><p>Agradecer a tus usuarios cierra el viaje del comprador e inicia un nuevo ciclo para enamorar a los usuarios que ya te conocen.\u00a0<\/p><p>As\u00ed que, adem\u00e1s de confirmar la compra o la descarga, un mensaje de agradecimiento tambi\u00e9n es una buena oportunidad para invitar a los usuarios a realizar otra acci\u00f3n: desde visitar tus redes sociales o, simplemente, continuar explorando tu sitio.\u00a0<\/p><h3><b>Aprovecha tu base de datos y genera m\u00e9tricas<\/b><\/h3><p>Establecer <a href=\"https:\/\/cleverclick360.com\/en\/que-es-google-analytics-4-y-como-funciona\/\" target=\"_blank\" rel=\"noopener\"><strong>m\u00e9tricas te permitir\u00e1 saber todo lo que necesitas sobre el rendimiento de tu LP<\/strong> <\/a>y qu\u00e9 cambios realizar para mejorarla.\u00a0<\/p><p>Por otro lado, ya que los usuarios han compartido sus datos, el siguiente paso es segmentarlos y darles seguimiento. No solo para mejorar tus campa\u00f1as activas, tambi\u00e9n para futuras promociones y, en general, para estrechar la relaci\u00f3n con tus clientes.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f1466 elementor-widget elementor-widget-text-editor\" data-id=\"d8f1466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/5-cosas-que-aprendimos-del-estudio-2023-instagram-de-metricool\/\" target=\"&quot;_blank&quot;\">5 cosas que aprendimos del \u2018Estudio 2023: Instagram\u2019 de Metricool <\/a><\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13259 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner.png\" alt=\"CleverClick 360 \" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/07\/banner-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Genera leads de calidad con la gu\u00eda CleverClick 360 para crear una landing page exitosa. \u00bfQu\u00e9 es una landing page? Una landing page es un sitio web dise\u00f1ado para convencer a los visitantes de realizar una acci\u00f3n espec\u00edfica. Esta puede ser comprar un producto, realizar una suscripci\u00f3n o descargar contenido. A diferencia de una p\u00e1gina [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,65,72,32,82],"tags":[93,73,138,30,139,33,137,83,133],"class_list":["post-13584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-contenido","category-e-commerce","category-inbound-marketing","category-marketing-digital","category-smo","tag-ecommerce","tag-inbound-marketing","tag-landing-page","tag-leads","tag-leads-generation","tag-marketing-digital","tag-performance-marketing","tag-smo","tag-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda: c\u00f3mo hacer una landing page exitosa - 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