{"id":13648,"date":"2023-10-06T21:27:51","date_gmt":"2023-10-06T21:27:51","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13648"},"modified":"2023-10-06T21:27:51","modified_gmt":"2023-10-06T21:27:51","slug":"4-consejos-para-impulsar-la-estrategia-de-privacidad-de-tu-marca","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/4-consejos-para-impulsar-la-estrategia-de-privacidad-de-tu-marca\/","title":{"rendered":"4 consejos para impulsar la estrategia de privacidad de tu marca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13648\" class=\"elementor elementor-13648\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fd037d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fd037d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d78fcd9\" data-id=\"2d78fcd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaccc5a elementor-widget elementor-widget-image\" data-id=\"eaccc5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-13650\" alt=\"estrategia privacidad marca\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/blog-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9b52e elementor-widget elementor-widget-text-editor\" data-id=\"5c9b52e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Cuando se trata de datos personales, los usuarios esperan que las empresas y marcas sean capaces de ganarse su confianza, cuidando su informaci\u00f3n. Quieren sentirse en control de la informaci\u00f3n que comparten, y eso requiere m\u00e1s que las herramientas que les dan ese control. Se necesita de una estrategia que ponga en primer lugar a las personas, sus intereses y su interacci\u00f3n con las marcas.<\/strong><\/p><p><b>CleverClick 360<\/b> te comparte 4 consejos indispensables para impulsar la estrategia de privacidad de tu marca.<\/p>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"bc729365ad\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_y5ql3\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_y5ql3\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f4ead6 elementor-widget elementor-widget-text-editor\" data-id=\"32f4ead6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00bfQu\u00e9 es informaci\u00f3n personal?<\/h3><p>Se refiere a datos espec\u00edficos como:<\/p><ul><li aria-level=\"1\"><b>Informaci\u00f3n de contacto personal<\/b>: Nombre, direcci\u00f3n, n\u00famero de tel\u00e9fono, email.<\/li><li aria-level=\"1\"><b>Identificaciones<\/b>: N\u00famero de identidad o seguro social, fecha de nacimiento, n\u00famero de licencia de conducir, direcci\u00f3n IP.<\/li><li aria-level=\"1\"><b>Informaci\u00f3n financiera<\/b>: N\u00fameros de tarjetas de cr\u00e9dito, n\u00fameros de cuentas bancarias.<\/li><li aria-level=\"1\"><b>Detalles de uso<\/b>: Seguimiento en sitios web, cookies, visitas previas.<\/li><\/ul><h2>4 consejos para impulsar la estrategia de privacidad de tu marca<\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-13653 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/3-1.jpg\" alt=\"estrategia de privacidad marca\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/3-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/3-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/3-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3>Crea una pol\u00edtica de privacidad pensada en el usuario<\/h3><p><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/18095\/Privacy_by_design_report_2023.pdf\" target=\"_blank\" rel=\"noopener\"><b>De acuerdo con datos de Google<\/b><\/a>, las personas desean ver anuncios m\u00e1s relevantes, al mismo tiempo que est\u00e1n menos dispuestas a compartir sus datos personales. En otras palabras, compartir\u00e1n su informaci\u00f3n si ven que vale la pena y conf\u00edan en la empresa.<\/p><p>Para facilitar la confianza e inter\u00e9s de los usuarios, lo ideal es tomar en cuenta estos tres puntos:<\/p><ul><li aria-level=\"1\"><b>Genera interacciones significativas. L<\/b>os usuarios compartir\u00e1n voluntariamente sus datos si las marcas ofrecen un intercambio de valor. Comunica de forma clara los beneficios de compartir sus datos.<\/li><li aria-level=\"1\"><b>Valora la decisi\u00f3n de los usuarios. L<\/b>as personas suelen tener una comprensi\u00f3n limitada de c\u00f3mo funciona la privacidad en l\u00ednea y eso afecta la forma en que se sienten acerca de la publicidad. Pero cuando recuerdan las decisiones que han tomado sobre el intercambio de datos, la respuesta es m\u00e1s positiva.<\/li><li aria-level=\"1\">P<b>ermite que el usuario tenga el control de sus datos. C<\/b>uando las personas sienten que carecen de control sobre sus datos personales,tienden a rechazar la publicidad. Procura ofrecer las herramientas e informaci\u00f3n necesaria para gestionar las opciones de privacidad.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2713a83 elementor-widget elementor-widget-text-editor\" data-id=\"2713a83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/temporada-de-descuentos-3-consejos-para-impulsar-tus-ventas\/\" target=\"&quot;_blank&quot;\">Temporada de descuentos: 3 consejos para impulsar tus ventas <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2284be0 elementor-widget elementor-widget-text-editor\" data-id=\"2284be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Ofrece valor a cambio de sus datos<\/b><\/h3><p>Los usuarios no te compartir\u00e1n sus datos solamente porque s\u00ed. Necesitas un CTA poderoso y <b>ofrecer algo de valor a cambio.<\/b><\/p><p>El objetivo es ofrecer un valor \u00fanico gracias a una experiencia de compra satisfactoria, unificada, sencilla y personalizada. A todos nos gusta que nos consientan, as\u00ed que lo mejor es siempre aprovechar la oportunidad para demostrar a tus clientes lo mucho que te importan.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-13654 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/2-1.jpg\" alt=\"pol\u00edtica de privacidad marca\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/2-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/2-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/2-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p><b>G\u00e1nate la confianza de los usuarios que apenas te conocen y\u00a0 fomenta la lealtad de tus clientes a trav\u00e9s de recompensas, cupones, env\u00edos gratis o descuentos exclusivos.<\/b><\/p><p>Adem\u00e1s, si deseas obtener informaci\u00f3n espec\u00edfica, puedes optar por<a href=\"https:\/\/cleverclick360.com\/en\/4-claves-para-crear-el-mejor-contenido\/\"> reforzar tu estrategia de contenido<\/a> o, directamente, realizar encuestas o consultas.<\/p><p>Sin embargo, recuerda que la participaci\u00f3n es opcional, por lo que es importante:<\/p><ol><li aria-level=\"1\">invertir en la relaci\u00f3n con los usuarios y tu comunidad;<\/li><li aria-level=\"1\">ofrecer la opci\u00f3n de no participar.<\/li><\/ol><h3><b>Invierte en la relaci\u00f3n con tus usuarios<\/b><\/h3><p>Los usuarios no van a compartir sus datos personales con cualquier persona y, mucho menos, con cualquier marca. Al contrario, para estar dispuesto a compartirlos, es esencial haber desarrollado previamente una relaci\u00f3n de confianza.<\/p><p>Y es que en un mundo donde las cookies comienzan a quedar en desuso, las marcas necesitan invertir en mejorar el viaje del comprador, y as\u00ed, su relaci\u00f3n con su comunidad. La idea, en resumen, es sencilla: <b>crear interacciones significativas que generen confianza e inter\u00e9s genuino. <\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64edd5e elementor-widget elementor-widget-text-editor\" data-id=\"64edd5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Te puede interesar: <a href=\"https:\/\/cleverclick360.com\/en\/guia-como-hacer-una-landing-page-exitosa\/\" target=\"&quot;_blank&quot;\">Gu\u00eda: c\u00f3mo hacer una landing page exitosa <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b56f8 elementor-widget elementor-widget-text-editor\" data-id=\"78b56f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Ofrece transparencia y confianza<\/b><\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13655 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/4-1.jpg\" alt=\"pol\u00edtica de privacidad marca\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/4-1.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/4-1-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/10\/4-1-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><p>Una relaci\u00f3n cercana con tus usuarios tambi\u00e9n implica comunicar el porqu\u00e9 y c\u00f3mo se utilizar\u00e1n los datos que recopilas.. Al respecto, es importante que las marcas reconozcan\u00a0 la importancia de <b>brindar a los clientes transparencia sobre c\u00f3mo se utiliza su informaci\u00f3n<\/b> e invertir en sistemas centralizados de gesti\u00f3n de preferencias y consentimiento que permitan a los clientes sentir que tienen el control de sus datos.<\/p><p>Hay tres puntos que siempre debes recordar para lograr la m\u00e1xima transparencia con tus clientes:<\/p><ul><li aria-level=\"1\">Comunicar a los usuarios c\u00f3mo ser\u00e1 utilizada su informaci\u00f3n.<\/li><li aria-level=\"1\">Mostrar a los usuarios c\u00f3mo compartir su datos les permitir\u00e1 disfrutar de una mejor experiencia.<\/li><li aria-level=\"1\">Ofrecer contenido, productos y UX valiosos a cambio de su informaci\u00f3n.<\/li><\/ul><p>Aunque los usuarios deben poder cambiar sus preferencias de privacidad cuando lo deseen, es recomendable que la privacidad sea un opci\u00f3n por default al descargar tu app o ingresar a tu sitio. Como dijimos al inicio, la clave para que tu marca aplique una estrategia de privacidad efectiva est\u00e1 en <b>darle a los usuarios la posibilidad de elegir<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc94971 elementor-widget elementor-widget-text-editor\" data-id=\"cc94971\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/en\/5-cosas-que-aprendimos-del-estudio-2023-instagram-de-metricool\/\" target=\"&quot;_blank&quot;\">5 cosas que aprendimos del \u2018Estudio 2023: Instagram\u2019 de Metricool<\/a><\/strong><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Cuando se trata de datos personales, los usuarios esperan que las empresas y marcas sean capaces de ganarse su confianza, cuidando su informaci\u00f3n. Quieren sentirse en control de la informaci\u00f3n que comparten, y eso requiere m\u00e1s que las herramientas que les dan ese control. Se necesita de una estrategia que ponga en primer lugar a [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,65,32,82],"tags":[93,73,33,81,83,133],"class_list":["post-13648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce","category-marketing-digital","category-smo","tag-ecommerce","tag-inbound-marketing","tag-marketing-digital","tag-seo","tag-smo","tag-tienda-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 consejos para impulsar la estrategia de privacidad de tu marca - 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