{"id":9321,"date":"2021-09-07T12:19:36","date_gmt":"2021-09-07T12:19:36","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=9321"},"modified":"2023-06-28T21:05:57","modified_gmt":"2023-06-28T21:05:57","slug":"marketing-en-youtube","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/marketing-en-youtube\/","title":{"rendered":"Marketing en Youtube: todo lo que necesitas saber"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9321\" class=\"elementor elementor-9321\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ea94586 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ea94586\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b935d4f\" data-id=\"4b935d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d088fa8 elementor-widget elementor-widget-image\" data-id=\"d088fa8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT-1024x576.jpg\" class=\"attachment-large size-large wp-image-11418\" alt=\"\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df97baf elementor-widget elementor-widget-text-editor\" data-id=\"5df97baf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Desde su creaci\u00f3n, Youtube se ha ganado espacio como uno de los sitios m\u00e1s relevantes de la web, y es que<strong> <a href=\"https:\/\/cleverclick360.com\/en\/conoce-tiktok-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">en la era del internet, los videos son los reyes de la comunicaci\u00f3n<\/a><\/strong>. Aunque si pensamos en marketing, utilizar el medio correcto para emitir el mensaje adecuado solo es una parte de la tarea. \u00bfQu\u00e9 necesitas para crear una estrategia de marketing efectiva en Youtube? CleverClick 360 te lo cuenta.<\/p>\n  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"ebce00b079\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_YzNmOTU1NmQxNTQwX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_hgpqe\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_hgpqe\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/en\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n<!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:image {\"id\":9323,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2><strong>Primero lo primero&#8230;<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Define tus objetivos. \u00bfCu\u00e1l es la intenci\u00f3n de abrir un canal en Youtube?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00bfQuieres hacer branding y reforzar los lazos con tu comunidad en l\u00ednea? \u00bfQuieres generar tr\u00e1fico? O, quiz\u00e1, \u00bfmonetizar tu contenido? Est\u00e1 claro que ninguna de las opciones anteriores se contradicen entre s\u00ed y, de hecho, todas son posibles.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Aqu\u00ed el reto es crear contenido que enganche y est\u00e9 pensado en funci\u00f3n de nuestro objetivo.\u00a0 Esta es una verdad no dicha: <strong>el p\u00fablico no visita YouTube para encontrar anuncios, sino buscar entretenimiento<\/strong>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>De ah\u00ed la necesidad de adaptarse a los comportamientos de la audiencia, proporcionar contenido atractivo, entretenido y valioso&#8230;<strong>\u00a1Exacto! <a href=\"https:\/\/cleverclick360.com\/en\/el-arte-del-storytelling-en-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Storytelling<\/a><\/strong> \ud83d\ude09<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2><strong>Viralidad<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Lo viral puede ser bastante ambiguo. Nos referimos a que si un contenido sobrepasa por mucho su alcance inmediato, ya podemos considerarlo como tal. Ac\u00e1 lo que se persigue son las visualizaciones, as\u00ed como que el usuario desee compartir lo visto.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0En todo caso, independientemente del nicho, existen algunas nociones que nunca debes olvidar y que definitivamente marcan la diferencia entre un video viral y uno del que no queda ni recuerdo.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h3><strong>Calidad<\/strong><\/h3>\n<p>S\u00ed, s\u00ed. Calidad t\u00e9cnica (desde la imagen, el encuadre, el hasta sonido) y, tambi\u00e9n, calidad en t\u00e9rminos de narrativa. Incluso el thumbnail de tu video debe poder ser visto con claridad.\u00a0 Es verdad que puede haber mucha competencia, sin embargo, solo t\u00fa puedes a\u00f1adir un nuevo valor a una propuesta ya conocida.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h3><strong>Duraci\u00f3n<\/strong><\/h3>\n<p>Gran parte de<strong> la fuerza de lo viral reside en causar impacto visual y emocional <\/strong>(positivo o negativo), y en general una manera relativamente sencilla de lograrlo es apelar a tiempos de duraci\u00f3n cortos. Hay quien recomienda producir videos que no superen los 3 minutos. Sin embargo, hay que tomar en cuenta que YouTube ha cambiado a lo largo del tiempo, as\u00ed como su audiencia y las condiciones para que el contenido sea realmente efectivo. As\u00ed que no descartes el utilizar videos un poco m\u00e1s largos.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Esto, de nuevo, va de la mano con el storytelling. En ning\u00fan momento deseamos crear o distribuir spam, por ello saber contar una historia es crucial para lograr viralidad.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>En palabras sencillas, debes ofrecer un abordaje \u00fanico a las cosas. Simplemente no puedes ser indiferente.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h3><strong>Positioning<\/strong><\/h3>\n<p>\u00bfTe imaginas cu\u00e1ntos videos est\u00e1n perdidos y sin vistas en los confines de Youtube? No suena alentador, pero es una realidad para mucho del contenido creado para esta plataforma.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Optimizar tu canal y tus videos es esencial. De hecho, es bastante sencillo, ya que la misma plataforma te puede ofrecer informes y estad\u00edsticas sobre tus <em>viewers<\/em>. Y claro, conocer tu audiencia es muy importante, pero debe acompa\u00f1arse del uso de palabras clave, tanto en t\u00edtulos como descripciones, y no olvides ser lo suficientemente descriptivos con estas \u00faltimas. Si bien, Google y YT solo muestran las primeras l\u00edneas, todo el texto es le\u00eddo por la m\u00e1quina, as\u00ed que no debes pasarlo por alto.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0Piensa que el objetivo es facilitar la aparici\u00f3n de nuestro contenido en los buscadores; si utilizas las palabras clave de manera correcta, a\u00f1ades etiquetas que permitan relacionar contenidos y lanzas un CTA adecuado, es muy probable que tu video logre un buen posicionamiento.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":9329,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading -->\n<h2><strong>4 estrategias de marketing en Youtube<\/strong><\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>\u00a0De acuerdo, ya hablamos de algunos elementos b\u00e1sicos de marketing en Youtube. Pero es momento de hablar del contenido en s\u00ed mismo.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/hot-lead-y-cold-lead\/\" target=\"_blank\" rel=\"noreferrer noopener\">Las ventas directas en Youtube pueden ser bastante complicadas<\/a><\/strong>, y quiz\u00e1 para eso quieras utilizar Facebook. Como sea, no podemos olvidar que los videos que produzcas tienen un objetivo final y este es el obtener suscripciones, los datos del usuario y, al final del d\u00eda, ventas.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3><strong>Spots<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Digamos que este puede ser un punto de partida. Un video suficientemente interesante puede llevarnos a visitar el canal, la web, simplemente, el lugar de donde sali\u00f3. Ah\u00ed, entonces, podremos ofrecer m\u00e1s videos, con el fin de generar visualizaciones o captar leads.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3><strong>Vlogs de marca<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>\u00a0Los vlogs son un recurso senLos vlogs son un recurso muy sencillo y muy valioso para el marketing en Youtube, justo porque su naturaleza amigable e \u00edntima resulta bastante atractiva. Claro que puedes crear un vlog desde el canal de tu marca y desarrollar una estrategia desde ah\u00ed, aunque igualmente puedes buscar colaborar con influencers y creadores de contenido, que promocionen el producto en cuesti\u00f3n, lo rese\u00f1en, muestren sus caracter\u00edsticas, etc.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":9315,\"sizeSlug\":\"full\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"aligncenter wp-image-13176 size-large\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-1024x1024.png\" alt=\"Marketing en Youtube\" width=\"800\" height=\"800\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-1024x1024.png 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-300x300.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-150x150.png 150w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-768x768.png 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06-12x12.png 12w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/mkt-youtube-06.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3><strong>Tutoriales<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>\u00a0Aun cuando lo viral tenga ventajas inmediatas evidentes, tenemos que pensar a mediano y largo plazo.Un tutorial es perfecto para dar a conocer tu marca y demostrar claramente que dominas el campo.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Youtube es el segundo buscador m\u00e1s utilizado, justo detr\u00e1s de Google, as\u00ed que no hay razones para perderlo de vista, ni a las tendencias que surgen ah\u00ed. Considera las necesidades de tus compradores. \u00bfCu\u00e1l es la informaci\u00f3n espec\u00edfica que est\u00e1n buscando? Es momento de producir ese tutorial.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Evidentemente, con el tiempo, ir\u00e1s acumulando material. Por otro lado, ya sabes que storytelling no es solamente una narraci\u00f3n. Crea listas de reproducci\u00f3n jerarquizando la complejidad de tu contenido, ve de menos a m\u00e1s. Este tipo de listas son igualmente valiosas para el posicionamiento SEO.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3><strong>Brand content<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Poner el foco sobre los valores de la marca puede ser una opci\u00f3n mucho m\u00e1s efectiva y relevante para el comprador que hace \u00e9nfasis todo el tiempo en el producto que est\u00e1s vendiendo. Incluso si hablamos de viralidad, generar conversaci\u00f3n resulta mejor que la provocaci\u00f3n del impacto visual.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0A la larga, que el p\u00fablico desarrolle una conexi\u00f3n emocional con tu marca no solo implica por s\u00ed mismo mejorar el posicionamiento, implica el consumo pasivo, la atracci\u00f3n de tr\u00e1fico e invectiva el contenido generado por el usuario. \u00bfY qu\u00e9 puede ser mejor que tener una comunidad creando contenido para tu marca?<\/p>\n<!-- \/wp:paragraph --><!-- wp:image {\"id\":9322,\"sizeSlug\":\"large\",\"linkDestination\":\"media\"} -->\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<!-- \/wp:image -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2331f4a elementor-widget elementor-widget-text-editor\" data-id=\"2331f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/en\/que-es-el-branded-seo\/\" target=\"_blank\" rel=\"noopener\">\u00bfQu\u00e9 es Branded SEO y c\u00f3mo funciona?<\/a><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12634 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-300x50.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-1024x169.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-768x127.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00bfQu\u00e9 necesitas para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves.<\/p>","protected":false},"author":2,"featured_media":11418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32,39],"tags":[53,33,44,38],"class_list":["post-9321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-tendencias","tag-cleverclick-360","tag-marketing-digital","tag-marketing-en-redes","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing en Youtube: todo lo que necesitas saber - CleverClick 360<\/title>\n<meta name=\"description\" content=\"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing en Youtube: todo lo que necesitas saber - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"CleverClick 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CleverClick360\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T12:19:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T21:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"d.are\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\"},\"author\":{\"name\":\"d.are\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\"},\"headline\":\"Marketing en Youtube: todo lo que necesitas saber\",\"datePublished\":\"2021-09-07T12:19:36+00:00\",\"dateModified\":\"2023-06-28T21:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\"},\"wordCount\":1082,\"publisher\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg\",\"keywords\":[\"CleverClick 360\",\"Marketing Digital\",\"Marketing en redes\",\"Tendencias\"],\"articleSection\":[\"Marketing Digital\",\"Tendencias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\",\"url\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\",\"name\":\"Marketing en Youtube: todo lo que necesitas saber - CleverClick 360\",\"isPartOf\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg\",\"datePublished\":\"2021-09-07T12:19:36+00:00\",\"dateModified\":\"2023-06-28T21:05:57+00:00\",\"description\":\"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cleverclick.com.mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing en Youtube: todo lo que necesitas saber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#website\",\"url\":\"https:\/\/www.cleverclick.com.mx\/\",\"name\":\"CleverClick 360\",\"description\":\"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.\",\"publisher\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cleverclick.com.mx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#organization\",\"name\":\"CleverClick360\",\"url\":\"https:\/\/www.cleverclick.com.mx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"contentUrl\":\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png\",\"width\":512,\"height\":512,\"caption\":\"CleverClick360\"},\"image\":{\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CleverClick360\",\"https:\/\/x.com\/Cleverclick360\",\"https:\/\/www.instagram.com\/cleverclick360\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408\",\"name\":\"d.are\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g\",\"caption\":\"d.are\"},\"url\":\"https:\/\/cleverclick360.com\/en\/author\/daniel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing en Youtube: todo lo que necesitas saber - CleverClick 360","description":"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/","og_locale":"en_US","og_type":"article","og_title":"Marketing en Youtube: todo lo que necesitas saber - CleverClick 360","og_description":"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360","og_url":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/","og_site_name":"CleverClick 360","article_publisher":"https:\/\/www.facebook.com\/CleverClick360","article_published_time":"2021-09-07T12:19:36+00:00","article_modified_time":"2023-06-28T21:05:57+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg","type":"image\/jpeg"}],"author":"d.are","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#article","isPartOf":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/"},"author":{"name":"d.are","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408"},"headline":"Marketing en Youtube: todo lo que necesitas saber","datePublished":"2021-09-07T12:19:36+00:00","dateModified":"2023-06-28T21:05:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/"},"wordCount":1082,"publisher":{"@id":"https:\/\/www.cleverclick.com.mx\/#organization"},"image":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg","keywords":["CleverClick 360","Marketing Digital","Marketing en redes","Tendencias"],"articleSection":["Marketing Digital","Tendencias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/","url":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/","name":"Marketing en Youtube: todo lo que necesitas saber - CleverClick 360","isPartOf":{"@id":"https:\/\/www.cleverclick.com.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg","datePublished":"2021-09-07T12:19:36+00:00","dateModified":"2023-06-28T21:05:57+00:00","description":"Marketing Digital - \u00bfQu\u00e9 necesito para crear una estrategia de marketing efectiva en Youtube? Aqu\u00ed tenemos las claves. - CleverClick 360","breadcrumb":{"@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#primaryimage","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/09\/Marketing-YT.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.cleverclick360.com\/en\/marketing-en-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cleverclick.com.mx\/"},{"@type":"ListItem","position":2,"name":"Marketing en Youtube: todo lo que necesitas saber"}]},{"@type":"WebSite","@id":"https:\/\/www.cleverclick.com.mx\/#website","url":"https:\/\/www.cleverclick.com.mx\/","name":"CleverClick 360","description":"Desarrollamos un concepto TODO-EN-UNO donde cobramos por lead calificado con el objetivo de generar un ROI rentable para nuestros clientes en menos de tres meses.","publisher":{"@id":"https:\/\/www.cleverclick.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cleverclick.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cleverclick.com.mx\/#organization","name":"CleverClick360","url":"https:\/\/www.cleverclick.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","contentUrl":"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/11\/cropped-isotipo-CC360.png","width":512,"height":512,"caption":"CleverClick360"},"image":{"@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CleverClick360","https:\/\/x.com\/Cleverclick360","https:\/\/www.instagram.com\/cleverclick360\/"]},{"@type":"Person","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/27e9bc005333d4422e93f1a8d9b6f408","name":"d.are","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cleverclick.com.mx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cff5bf4654fd24e2590aed65d204ca?s=96&d=mm&r=g","caption":"d.are"},"url":"https:\/\/cleverclick360.com\/en\/author\/daniel\/"}]}},"_links":{"self":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/9321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":18,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/9321\/revisions"}],"predecessor-version":[{"id":13951,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/posts\/9321\/revisions\/13951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/media\/11418"}],"wp:attachment":[{"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/media?parent=9321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/categories?post=9321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverclick360.com\/en\/wp-json\/wp\/v2\/tags?post=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}