{"id":9708,"date":"2021-11-08T17:44:28","date_gmt":"2021-11-08T17:44:28","guid":{"rendered":"https:\/\/blog.cleverclick360.com\/?p=9708"},"modified":"2023-06-28T17:05:10","modified_gmt":"2023-06-28T17:05:10","slug":"el-que-y-como-de-spotify-ads-studio","status":"publish","type":"post","link":"https:\/\/cleverclick360.com\/en\/el-que-y-como-de-spotify-ads-studio\/","title":{"rendered":"El qu\u00e9 y c\u00f3mo de Spotify Ads Studio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9708\" class=\"elementor elementor-9708\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-776cf529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"776cf529\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c57f97a\" data-id=\"7c57f97a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf7a90d elementor-widget elementor-widget-image\" data-id=\"bf7a90d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify-1024x576.jpg\" class=\"attachment-large size-large wp-image-11339\" alt=\"\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify-1024x576.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify-300x169.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify-768x432.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify-18x10.jpg 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2021\/11\/Spotify.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff066db elementor-widget elementor-widget-text-editor\" data-id=\"7ff066db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Los medios digitales se han vuelto uno de las principales formas de consumo para el p\u00fablico global. En M\u00e9xico, el 75 % de la poblaci\u00f3n posee un celular. Al mismo tiempo, entre los usuarios de internet, el 95 % de la generaci\u00f3n Z y el 88 % de los millenials reproducen audio por streaming gratuito, invirtiendo 2.5 horas al d\u00eda.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.cleverclick360.com\/marketing-digital\/las-tendencias-de-marketing-digital-que-dominaran-el-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Una marca o un negocio pueden acercarse al p\u00fablico de muchas formas<\/a>. Todas pueden ser efectivas, dependiendo del contexto. Pero en un escenario donde los podcast, la m\u00fasica y las transmisiones se est\u00e1n convirtiendo en tendencia, ignorar el audio por streaming puede ser una mala idea.<\/p>\n\n<p class=\"wp-block-paragraph\">Por eso, a inicios de a\u00f1o, la reina del streaming musical laz\u00f3 en Latino Am\u00e9rica Ads Studio, una plataforma \u201cde autoservicio\u201d que permite crear campa\u00f1as de anuncios. A casi doce meses, \u00bfqu\u00e9 tal funciona? CleverClick 360 te lo cuenta todo.<\/p>\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/cleverclick360.com\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"data[form_stamp]\" value=\"1792863806.a5bf20e2bd15c9c1cc51e389dc358d9724de25dcc45205602a8f4cd7bbec9f65\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"0097cde0c9\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=163 style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Suscr\u00edbete a nuestro blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph \"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_NDU4YzM1ZDlmMDhhX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"Correo electr\u00f3nico *\" aria-label=\"Correo electr\u00f3nico *\" data-parsley-errors-container=\".mailpoet_error_13lg7\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_13lg7\"><\/span><\/div>\n<div class=\"mailpoet_paragraph \"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Suscr\u00edbete\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Revisa tu bandeja de entrada o tu carpeta de spam.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n<h2 class=\"wp-block-heading\">Un momento sin pantalla<\/h2>\n\n<p class=\"wp-block-paragraph\">Imaginemos una escena. Est\u00e1s cocinando en casa. Aunque est\u00e1s en una y otra cosa, decides que es buen momento para darle play a <a href=\"https:\/\/kiosco-info.com\/2021\/07\/08\/podcast-para-cada-estilo\/\" target=\"_blank\" rel=\"noreferrer noopener\">tu podcast favorito<\/a>, que por supuesto puedes escuchar de forma gratuita\u2026 si de vez en cuando tambi\u00e9n escuchas algunos anuncios.<\/p>\n\n<p class=\"wp-block-paragraph\">Ahora viene la revelaci\u00f3n: t\u00fa, como la mayor parte de los usuarios, escuchan contenido durante actividades en las que no pueden prestar atenci\u00f3n a una imagen. A esto Ads Studio le llama un momento sin pantalla, y como seguro ya te habr\u00e1s dado cuenta, es el momento ideal para conectar con tu audiencia.<\/p>\n\n<h2 class=\"wp-block-heading\">Lo que necesitas saber<\/h2>\n\n<p class=\"wp-block-paragraph\">Seguro que ya te han surgido algunas preguntas. Ahora mismo las responderemos todas.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfEs dif\u00edcil crear anuncios en Spotify Ads Studio?<\/h3>\n\n<p class=\"wp-block-paragraph\">En realidad es bastante f\u00e1cil, casi podr\u00edamos decir que te llevan de la mano a lo largo del proceso. Adem\u00e1s, si ya conoces c\u00f3mo crear anuncios en Google, por ejemplo, el asunto es todav\u00eda m\u00e1s f\u00e1cil.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13103 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-1.jpg\" alt=\"Spotify Ads Studio\" width=\"543\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-1.jpg 543w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-1-300x249.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-4-1-14x12.jpg 14w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">En fin, todo se reduce a tres pasos:<\/p>\n\n<p class=\"wp-block-paragraph\">1)\u00a0 \u00a0\u00a0\u00a0 <a href=\"https:\/\/blog.cleverclick360.com\/storytelling\/todo-lo-que-necesitas-saber-sobre-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un guion<\/a> y elegir el fondo musical,<\/p>\n\n<p class=\"wp-block-paragraph\">2)\u00a0 \u00a0\u00a0\u00a0 grabar el guion,<\/p>\n\n<p class=\"wp-block-paragraph\">3)\u00a0 \u00a0\u00a0\u00a0 producirlo (incluyendo la mezcla de sonido).<\/p>\n\n<p class=\"wp-block-paragraph\">Todo muy bien, solo hay que remarcar algo: t\u00fa debes escribir el guion tal como esperas que sea le\u00eddo. Spotify Ads Studio solo se encargar\u00e1 de la parte t\u00e9cnica, digamos.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfQui\u00e9nes pueden anunciarse?<\/h3>\n\n<p class=\"wp-block-paragraph\">Negocios, artistas, empresas. En realidad, cualquiera puede hacerlo. Aqu\u00ed, como suele suceder, lo importante es tener clara tu segmentaci\u00f3n. Como mencionamos al principio, seg\u00fan los datos recopilados por <em>Espoti<\/em>, el 95 % de la generaci\u00f3n Z y el 88 % de los millenials reproducen audio por streaming gratuito, invirtiendo 2.5 horas al d\u00eda.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13104 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-1-3.jpg\" alt=\"Spotify Ads Studio\" width=\"600\" height=\"450\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-1-3.jpg 600w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-1-3-300x225.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/06\/ilustrativa-1-3-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Si esos datos representan a tu audiencia, y no est\u00e1s anunci\u00e1ndote en Spotify, definitivamente te est\u00e1s perdiendo de algo\u2026 Y ya que hablamos de audiencia, Ad Studio te permite segmentar a partir de intereses, g\u00e9neros musicales, los estados de \u00e1nimo de un playlist, localizaci\u00f3n, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Aunque, para ser sinceros, tampoco hay mucho m\u00e1s. Los datos que ofrece <em>Spoti<\/em> no son precisamente \u00fatiles si lo que quieres es hacer performance marketing, por lo que necesitar\u00e1s ayuda (por ejemplo, de una agencia de <a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a>) para segmentar tus anuncios. De todos modos, Spotify puede ser la diferencia en tu estrategia de Paid Media.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1nto cuesta?<\/h3>\n\n<p class=\"wp-block-paragraph\">Para arrancar cualquier campa\u00f1a el presupuesto m\u00ednimo por anuncio es de 4000 MXN. A partir de esta cantidad, Spotify te dir\u00e1 cu\u00e1ntas impresiones puedes alcanzar.<\/p>\n\n<h2 class=\"wp-block-heading\">Consejos para utilizar Spotify Ads Studio<\/h2>\n\n<p class=\"wp-block-paragraph\">La ventaja m\u00e1s obvia de invertir en este tipo de anuncios es el alcance mismo de Spotify. Adem\u00e1s, tiene dos grandes diferenciadores: no permite saltar la publicidad y entrega tu mensaje cuando el usuario escucha el contenido que m\u00e1s le gusta. De todos modos, no podemos ignorar el lado B, o sea, el hecho de que no existan m\u00e9tricas m\u00e1s all\u00e1 de los clics. De nuevo, tendr\u00e1s que <a href=\"https:\/\/cleverclick360.com\/#modal\" target=\"_blank\" rel=\"noreferrer noopener\">ayudarte de herramientas de seguimiento<\/a> que te den datos m\u00e1s concretos sobre el rendimiento de tu campa\u00f1a.<\/p>\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, la recomendaci\u00f3n indispensable: ser creativo cuando te dirijas al p\u00fablico. Piensa que se trata de algo que ser\u00e1 escuchado, as\u00ed que mientras m\u00e1s directo sea tu mensaje, mejor. Apela a las emociones, no te excedas en el tiempo y \u00a1no olvides el call-to-action!<\/p>\n\n<p class=\"wp-block-paragraph\">Spotify Ads Studio es una plataforma poderosa que todav\u00eda tiene mucho por ofrecer y descubrir. Aunque el lanzamiento es reciente, sabemos que va a mejorar.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a312c elementor-widget elementor-widget-text-editor\" data-id=\"09a312c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ff6600;\">Tambi\u00e9n te puede interesar: <a href=\"https:\/\/cleverclick360.com\/como-crear-los-mejores-ads-en-google\/\" target=\"_blank\" rel=\"noopener\">4 consejos para crear los mejores Google Ads<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-12634 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner.jpg 1200w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-300x50.jpg 300w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-1024x169.jpg 1024w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-768x127.jpg 768w, https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/04\/banner-18x3.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>A inicios de a\u00f1o, la reina del streaming musical lanz\u00f3 Spotify Ads Studio, una plataforma \u201cde autoservicio\u201d que permite crear campa\u00f1as de anuncios<\/p>","protected":false},"author":2,"featured_media":11339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[32,34,39],"tags":[35,28,30,33,44,69,70,37,38],"class_list":["post-9708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-seo","category-tendencias","tag-branding","tag-cleverclick360","tag-leads","tag-marketing-digital","tag-marketing-en-redes","tag-marketing-musical","tag-spotify","tag-tecnologia","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CleverClick 360 El qu\u00e9 y c\u00f3mo de Spotify Ads Studio -<\/title>\n<meta name=\"description\" content=\"A inicios 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