There are thousands of blogs which address the differences between generations. About Boomers, X gen and overall: millenials. But while some dedicate themselves to dissecting the behaviour of generations as if they were stuck to time, the way generations interact within society actually changed a bit during the last years. How have things changed? Just to give an example: Millennials represent 75 % of today’s workforce. Meanwhile Gen Z have already reached adulthood. Anyway, the real question is, what does it mean? To understand how society transforms over time is essential for any brand. Said that, is it still valid to say Millennials are those self-centered gadgets consumers? What are the Z’s motivations? Well, CleverClick 360 found some answers..
Differences between Gen Z and Millennials
Millennials (or Y Generation) were born after 1981. Generally speaking, they are considered the generation to interact with digital technology on a daily basis, although they grew up in an era before smartphones or social networks.
On the other hand we got Gen Z, a. k. a. Centennials. Unlike Millennials, digital technology has been present in their lives since the very beginning. Although there is some confusion about the date of birth, 1995 is generally taken as a reference point. So yes. The oldest Gen Z are quite adults right now. In fact, according to Bloomberg, they represent a third of the global populationThis is relevant information: as their income is increasing, we could say that is an audience that competes with Millennial.
From YOLO to Changing the World
Global events have shaped the way Millennials anf Gen Z think and live, creating quite marked differences.
According to FutureCast77 % of Millennials prefer a memorable experience rather than a product. Meanwhile, 60 % of Gen Z is much more inclined to a tangible product than an ephemeral experience.
There is common ground, though. 60 % of Centennials, and 39 % of Millennials would like to change the world for the better. And they know they can. As confident, informed consumers they know they can do it, so they expect to be taken seriously by their peers, brands, subscribers, etc.
What about technology?
Both generations depend on mobile devices. 80 % of Millennials sleep with their smartphones and 32 % even take it to the bathroom. Centennals, on the other hand, are not so different. According to Commscope, 7 out of 10 check their cell phones every two minutes. As you may suspect, this generation is used to digital tech: 82 % claim to know how new technologies works.
The main difference between these generations lies in a single fact: Gen Y prefers to watch content, Gen Z creates it. Centennials are accustomed to intuitive tools for solving creative tasks.
Facebook, Gmail and Amazon continue to be preferred by Millennials.
Trust is Key
As you can see, confidence and trust are the main core of this mutual understanding.
Still, as reported by Deep Focus, Millennials are more interested in content that allows an emotional approach, while celebrities tend to be more attractive to Centennials.
The truth is every generation has their own interests. That is why it is important to know and follow up your users, know them. Also remember that life goes on, new ones are born and young ones will grow up. However, keep in mind, when reading studies, trends and behaviors may differ among countries and even areas of the same city.
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