Imagine you’re walking down the street and suddenly someone asks you “Quick! Tell me about your conversions”. Probably that won't happen at all. But when it comes to digital marketing, conversions are something you just need to keep in mind. Why? Because they are indicators that can help you to design a strategy and understand its weak points. How¡ Well, let's talk about it. Keep reading. CleverClick 360 explains it all.

What is a conversion?

Let's face it. Everytime an user visit your website, you expect them to take specific actions. Those actions is what we call a conversion.

These actions may be anything: a subscription, a download, a sale, etc. In any case, the difference between them lies in the objective they pursue within your strategy.

Micro vs Macro Conversion

Macro Conversion

Let's describe macro conversions as the main goals of your website. Say, you run an e-commerce business. Make a sale is a macro conversion.

Micro Conversion

On the other hand, micro conversions are actions the user takes before a macro conversion. They can also be secondary actions, but related to the macro conversion.

Why are they important?

Conversions can be a way to identify if your goal is not quite clear. Think of it like this: the more actions you require, the broader (and more diffuse) is what you expect from the user. It is advisable to focus on one or two objectives actually relevant to your product. Thus, the conversion can reflect the actions you want to inspire in the user.

Choosing macro conversions will depend on your business. A social network will look for the user to open a new account; an online store, make sales; subscriptions are the most common for content sites, etc.

Defining micro conversions is easier, and they tend to be more or less similar: browse a catalog; search for a product; click on a result, watch a video, create a wishlist.

Since macro conversions are focused on the main objectives of your site, we can use them to calculate the conversion rate (or the number of users that finished the process, divided by the number of visitors).

Measuring these indicators is essential to understand and optimize your website, as well as to design a marketing strategy that allows you to grow. So there you go, the secret is to define your objectives and stick to it. Are you looking for a strategy that allows you to attract users? You just need a click! CleverClick360 we cleverly convert clicks into customers.